Blog is our most common and convenient external link resource. We usually obtain it in the following ways:
1. Links to third-party blogs
Whether it is a high-quality blog from a friend or someone else, we must strive to become one of our external resources. Because of the quality of these blogs themselves and the care of the blog owners, such resources play a great role in Google's SEO. And does not require maintenance and updates from us.
2. Register blogs on major websites
This may be the most widely used method of using blogs in SEO at present. However, unfortunately, many people do not pay attention to such blog resources, resulting in the proliferation of spam blogs, seriously low blog quality, and gradually shrinking their role in SEO. Again, I still want to tell you that blogs are still very, very important for Google optimization. It’s just that we did a poor job, so we didn’t get the expected results. We need to rule out that blog posts and links are only posted when external links are needed. The entire blog is only for link articles. Such a blog is unattractive to search engines. No matter how large the number is, the effect is still very small, and it is easy to cause spam links.
3. Site blog
This method is not popular and is only used by a small number of people. To put it simply, a blog is attached to the back of the site that needs to be optimized to expand the site content and attract links. You will know the practicality of this method once you use it.
The use of blog resources has its own limitations. The advantages are: the resources are easy to find, and there are a large number of them, which is easy to control. It is also simple to start, the threshold for entry is low, and the requirements for those engaged in it are not high. The disadvantage is that most blogs have low authority, and it takes a while for new blogs to gain even a small amount of influence. The quality level is also uneven. If you want to do it carefully, you will need to spend a lot of manpower and time to update and maintain it.
We have compiled several high-quality external links.
So to prepare for these situations, we need to obtain a good blog resource and increase the weight of the blog. We can take the following steps:
Number of subscriptions
Count the number of blog subscriptions among various readers. The more subscribers you have, the higher the ranking. But at the same time, some methods will be used to deal with "subscriptions spam", such as verifying the uniqueness of the subscriber and IP. So this is why many bloggers invite others to subscribe to their blogs.
Search clicks
Count the number of clicks on the blog as a search result. The more clicks, the higher the ranking.
Number of occurrences in other bloggers' blogrolls
Bloggers often use blogroll to organize collections of links to other bloggers. Among all blogroll statistics, the more links pointing to a blog, the higher the ranking.
Number of links from high-quality blogroll
High-quality blogroll links mostly point to famous or trustworthy blogs.
Number of blogroll links from high-quality blogs
The assumption here is that reputable or trustworthy bloggers will not place links to spam blogs.
Have Tag
If the blog author analyzes the blog content, categorizes it and tags it, it can at least show that the author is serious.
Number of links from emails and chats
Bonus points will be given if a link to the blog appears in the body of the email or in the chat history. GEmail and Gtalk are used here.
PageRank
The higher the PageRank, the more important the corresponding blog is. Considering that the blog is updated frequently, the latest blog post may not have PR yet. At this time, you can use the PR of the corresponding blog instead.
Try to avoid the following actions:
Abnormal update frequency
If updates are too frequent or very regular, it will be considered spam and the ranking will be reduced. Here is a reminder for friends who like to update their blog at a fixed time every day.
Inconsistency between feed content and blog content
Spammers may put valuable content in the feed in order to improve their ranking, and at the same time put some advertising links to irrelevant content in the blog content. In order to punish this situation, the ranking should be lowered when the feed content and blog content are inconsistent.
Duplicate content appears
Some spammers will publish the same content repeatedly in order to make certain content appear in the feed multiple times for a long time. Such situations will be punished.
Too many junk words
Through word frequency statistics (bi-gram or tri-gram, etc.), if the proportion of spam words in the blog content is too high, the ranking will be reduced.
Most blogs are similar in length
This is mainly for the situation where a machine is used to automatically generate a blog.
Link exception
When most of the links in a blog point to a single web page or a single external site, it will be considered spam and the ranking will be reduced.
Too many ads
If a blog page contains too many ads, ranking will be reduced.
Ads appear in text
Generally, a blog page will include three aspects of content: recently published blogs, blogroll and metadata. If the advertisement appears in the main text, it will lower the ranking.