Generative AI applications in the Thai workplace are triggering a productivity revolution, according to a new survey commissioned by Salesforce by YouGov. The survey shows that nearly 99% of Thai employees have significantly improved their work efficiency after using generative AI tools. This data not only reflects the huge potential of AI technology in work scenarios, but also indicates that Thailand's workplace is rapidly entering the era of intelligence.
In terms of career development, more than 60% of Thai employees believe that generative AI plays a key role in their career advancement. AI tools not only assist in repetitive work, but also provide innovative solutions that enable employees to devote more energy to strategic thinking and creative work. This technological empowerment is reshaping the competitive landscape of the Thai workplace, and mastering AI skills has become a new threshold for career development.
However, the investigation also revealed a range of potential risks. Some employees directly regard the content generated by AI as their work results, which not only involves integrity issues, but may also lead to intellectual property disputes. In addition, some employees' use of unauthorized AI platforms may lead to enterprise data breaches or violations of relevant regulations. These phenomena highlight the ethical and security challenges of AI applications in the workplace.
Facing these challenges, Salesforce stressed the importance of formulating AI usage specifications. Enterprises need to establish a complete training system to help employees correctly understand and use AI tools. At the same time, it is also crucial to develop clear AI usage guidelines and policies, which not only ensure compliance with AI applications, but also maximize the positive role of AI.
With the widespread application of generative AI in the Thai workplace, companies need to find a balance between technological innovation and risk management. By establishing a complete AI governance system, enterprises can ensure the trustworthy, ethical and safe use of AI technology, thus gaining the lead in digital transformation. This trend will not only change the way Thailand works, but will also provide valuable reference cases for global AI applications.