The so-called web page snapshot refers to the process in which search engines copy and store the crawled web page content. Web page snapshots are also within the scope of SEO work. This article is a brief analysis of web page snapshots.
Generally, search engines classify and sort web page snapshots and then release them, so that when users search for information, they can see the corresponding web pages; when users search for information on search engines, there will be "web page" at the end of each web page in the search results. "Snapshot" link, when the webpage cannot be opened normally, the webpage snapshot can also be used to query the content of the webpage stored in the search engine; the website's friendliness to search engines, the website's inclusion ranking, etc. are all related to the webpage snapshot. Regarding the control of website snapshots, Shallen made the following summary, hoping to be helpful to SEO friends in web page snapshots.
The most common problem is that when the website structure is good, the content of the site is rich and substantial, and the internal channels are smooth, the search engine's web page snapshot is not updated or the update date is abnormal. To solve this kind of situation, you can start from the following six aspects:
1. The website involves cheating.
Search engine algorithms have been developing towards a more impartial perspective. Whether the previous SEO work on the website involved cheating, or the previous formal operations are now classified as cheating.
2. The frequency of website changes.
It refers to whether the website's program, interface layout, content and even the website's page title, description, keywords, etc. have been modified frequently.
3. Server stability.
SEO places great emphasis on the stability of the server, which is a link that is prone to problems. Is it due to instability that prevents search engines from crawling normally, or is there server insecurity (virus, long-term attacks, etc.), or is it due to problems with other sites on the server that lead to continuous penalties.
4. Website content update frequency.
SEO requires the website to have efficient update frequency, which is also one aspect of improving the weight of the website. If a new site or a site with low trust is updated frequently, the web page snapshot will not be updated in time. The search engine will first put the content into the cache server for analysis and sorting, and then release the web page snapshot after a corresponding period of time. However, for websites that insist on updating for a long time, search engines will gradually increase their interest in the website, cultivate search engine habits, accumulate the weight of the website, and update web page snapshots at a faster pace. In this way, web page snapshots will be updated frequently and tend to be timely.
5. The weight of the website.
SEO has always emphasized improving the weight of the website. The content and external links of the website are the two most important factors in improving the weight of the website. Many frequently updated websites are not crawled frequently by search engines; many websites that are not frequently updated are indeed crawled frequently by search engines. This is caused by the weight of the website. Search engines have obvious privileges and advantages in crawling websites with high weight.
6. External factors speed up web page snapshots.
In fact, it is the network breadth of the website. Go to forums and publish website-related posts; go to blogs that open large sites and post some soft articles; pay attention to site links, sites that search engines value, etc.; avoid using bulk messaging software.
7. The content of the website must be original.
There are countless websites on the Internet with too much content, which results in a large amount of duplication of content on the Internet. Only original content will be favored by search engines. If the website frequently updates content that is not available on the Internet, search engines will It will quickly crawl and update website snapshots in time. I also mentioned this method a few days ago. My website (www.58hd.com) now updates several original or pseudo-original articles every day.
The above seven points can promote the normal update of website snapshots, or speed up the update frequency of web page snapshots.