More and more companies are realizing the value of website optimization, especially search engine optimization, to online marketing. This is a manifestation of the importance companies attach to online marketing. However, I found that many companies have some biases in their understanding of search engine optimization. Engine optimization and search engine keyword ranking are the same thing. Therefore, I think it is still necessary to talk about the essential difference between professional website optimization and search engine ranking SEO services.
In the special article "The True Meaning of Website Optimization" of the Internet Marketing Think Tank, it has been introduced that the basic idea of website optimization is: through the reasonable design of key elements such as website functions, structure, layout, and content, the functions and performance of the website can be improved The form achieves optimal results and can fully demonstrate the online marketing function of the website.
Website optimization includes three levels of meaning: optimization of user acquisition of information, optimization of the network environment (search engines, etc.), and optimization of website operation and maintenance.
As introduced in "What Should Search Engine Optimization Pay Attention to", "The focus of search engine optimization cannot just consider the ranking rules of search engines, but more importantly, it must provide convenience for users to obtain information and services. The highest goal of search engine optimization It is for users, not for search engines. So what should search engine optimization focus on? In fact, it is very simple. It is the basic elements within the website: website structure; website content; website functions and website services, especially website structure and website content optimization. The most important thing." And believes that "the highest state of search engine optimization is to forget search engine optimization." It can be seen that real search engine optimization attaches great importance to the professional design of the basic elements of website construction, making it suitable for users to obtain information, and at the same time suitable for search engines to retrieve information - the starting point and ultimate goal of website optimization are the same for users and search engines. are all to provide convenience for users to obtain website information, so fundamentally speaking, website optimization is not only the optimization of users, but also the optimization of search engines.
This shows that the essential difference between website optimization and search engine ranking SEO services is:
Website optimization is to use Internet marketing-oriented website construction ideas to guide the professional design of the basic elements of the website. It is a systematic and overall work, so that the website can better achieve the purpose of delivering Internet marketing information to users; search engine Ranking is only from a partial point of view, to achieve a high ranking in search engine retrieval results for limited keywords. The starting point is to adapt to search engine retrieval rather than to deliver valuable information to users. In terms of the methods used, services for search engine rankings usually focus on some external factors, such as stacking keywords invisible to users, adding external links, etc., rather than rationally designing the internal factors of the website.
Through a large amount of practical experience, it has been proven that only by optimizing the design of the basic elements of the website can we truly maximize the comprehensive effect of search engine optimization. This is not only to obtain good rankings in individual keyword search results, but also to obtain a large number of related key words that appear in the web page. Good ranking results can be achieved with any keyword, because user search behavior is very scattered, and most users use multiple keyword combinations to search. Ranking with only a few keywords cannot achieve good website promotion results.
Only through the optimization and design of the basic elements of the website can we lay the foundation for the website's search engine optimization. In the later website operation and promotion process, no matter which keywords you want to focus on, you can easily achieve it without resorting to any cheating or unfair practices. normative means.
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