Like many grassroots webmasters. Counting on my fingers, I have done more than 10 stations. Of course, most of them are garbage stations, and there is only one station that can be used. But it is not completed by me alone, but by a company, the culmination of the hard work of a group of people who are obsessed with the Internet.
Zhula.com is the result of the joint efforts of my colleagues and me. In terms of promotion, a lot of time was spent on research and practice. Looking back now, I want to ask myself three questions: Did you do it? Did you learn it? Evaluate it?
A few years ago, I was lucky enough to become a promoter of Zhula.com. When taking over this job. Zhula.com is just a shell and has not been promoted. I remember that I also conducted an evaluation for Zhula.com at that time. That article is still posted on Webmaster.com. If you are interested, you can read "My Opinion on the Definition of Potential Users in the Website Market". At that time, like other webmasters who wanted to learn how to promote, I read promotion-related articles everywhere. But these articles are basically the same. What forum promotion, blog promotion, etc...
Although some of these articles have good suggestions, let us not make detours. But when we apply it to our own promotion plan, do we get the expected results? I want to say: Yes, but only a small number of webmasters have achieved the results, and the vast majority of webmasters have not achieved the expected results. Why do they succeed? Why do we fail?
In nearly a year of promotion work, I have learned a lot.
For example: when we were promoting to hotel stores. At the beginning, I was like everyone else, posting ads in other forums, asking questions and answers on Baidu, posting ads in QQ groups, etc. But none of them achieved good results. Later, we held a meeting to discuss and follow this promotion progress. Can we achieve our predetermined goals? Why don’t we use so many promotion methods to achieve good results?
To figure out this problem, there are two very direct steps: 1. Either there is a problem with our promotion method 2. Or is there a problem with our own promotion?
hehe. If you were here, which aspect would you choose to solve this problem?
I didn't figure this out until now. In fact, both directions should be considered.
First: In terms of promotion methods, you must choose the most suitable method for promoting your website. Don’t use too many promotion methods. Push this way, push that way. In the end, nothing worked.
Second: The problems of promoters themselves are the same as the theme of this article. Have you done it seriously? Put aside the issue of promotion methods. Let’s take the promotion in QQ group as an example: if you promote once in a QQ group, a user will come. 5 groups were promoted and 5 came. You will definitely think that there are only 5 people of X who will not do QQ group promotion.
Imagine: If we continue to promote 1,000 groups, then 1,000 users will definitely come. Although it took much more time. . .
This article comes to an end. You must still not understand what I mean. I just want to say: When it comes to promotion, don’t think about shortcuts or innovations. Promote step by step, promote in one direction step by step. Although the effect is slow. But it will always work. We must believe that online promotion develops in an inverted triangle trend. One spreads to ten, and ten spreads to a hundred. Only when a website has value can it create users. I can only think about it every moment: To be honest, do I really take this promotion seriously?
The topic of this article has come to an end now. Everyone is welcome to discuss promotion issues together. Remember: www.zhula.com is the website with the largest number of hotels in the country. The number of hotels has already exceeded 10,000.
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