When I first came into contact with SEO, I often saw articles about cheating, but I was not particularly clear about what cheating was. Now as my experience in the industry increases, I gradually understand a little more. Let me briefly talk to you about it.
What is cheating? "Search engine cheating refers to the behavior of deceiving search engines in order to improve the chance of showing up and ranking in search engines." This is an explanation from Baidu's official search engine cheating. In fact, the word "cheating" is really vivid. It personifies se (search engine) and treats it as an object to be deceived. That is, using unfair means to achieve the purpose of improving rankings.
Since "unfair means" are mentioned above, there must be "legitimate means". So we need to understand which of all the methods we will use are "unfair methods". Strictly speaking, there is no absolute limit between legitimate and improper. The key is whether you are discovered by SE, or whether your cheating is very obvious or excessive. Generally speaking, the following methods are very obvious signs of cheating:
1. Pile and repeat keywords in large quantities on the web page to increase keyword density. Even if the keywords are related to the content of the web page, it is cheating. If it is not relevant, it is even more considered as cheating. Generally speaking, keyword density is more suitable between 2% and 8%.
2. Add or even pile some hidden text into the web page. Since se crawls the source code of the web page, although the user cannot see these words, the spider can definitely see it. Therefore, another little trick that SEO beginners are most likely to make is to pile up a large number of anchor texts or keywords and then make them the same color as the background of the web page. I've made this mistake before.
3. Create a large number of websites (more than 50) and link them to each other to form a website group. This method may not have much impact in the early stages of building a website. After all, it takes a certain amount of time for SE to discover these website groups. However, if it has been more than half a year, if these sites still have a large number of mutual links and the anchor text is highly repeated, then it is very likely that these dozens of sites will enter the "sandbox", which is commonly known as "k". All that hard work will be in vain. My own website has realized this and is now urgently "delinking" it.
4. Mirror another site’s website. The content of the two websites is exactly the same, which is called a "mirror site". Usually mirror sites will bring the risk of being hacked to one of the websites - sometimes it will affect the mirrored website rather than the new website, especially when the two websites use the same keywords, so your own website must Beware of being mirrored by others. I also have real experience in this regard.
5. Others: For example, sending a large number of friendly links to cheating websites, high-repetition external links, etc.
In addition to the methods mentioned above, generally we can still stay away from the danger of being attacked. Let’s talk about this today, give me the original link: Guangzhou seo: www.lesena.cn
I don’t have enough experience yet, so I hope you guys can correct me!