I believe many webmasters have heard of the forum webmasterworld.com (sometimes translated as webmaster world). This is where the world's most famous webmasters gather to talk about various website-related topics, including search engine optimization, online marketing, technical issues in website construction, e-commerce, and more.
Brett Tabke, the founder of Webmaster World, is a pope-level figure in the field of search engine optimization. It is said that he used to be a person who often used and experimented with various cheating methods. Of course, he has now changed his ways, at least on the surface.
In recent years, he has not posted many posts in the webmaster world, and they are all very brief. But no matter what he posts, it is often followed. Because of the wide range of websites he manages, the number of senior figures from various search engines and major e-commerce companies that he personally knows, and his high authoritative status in the online world, his words have to be taken seriously. .
He has a very famous article on Google ranking optimization, titled "Build a successful website solely relying on Google in twelve months."
This article was written on February 3, 2002. So far, this article is still regarded as the Bible of Google ranking optimization. All senior search engine experts all highly praise this article, and Brett Tabke has also proudly stated many times that even after four years and many Google updates and Google algorithm changes, his Google rankings are still the same. There is still nothing to change about optimizing the article.
I simply searched for a Chinese translation, but couldn't find it. Of course, someone may have translated it, but I didn't find it. However, this article is so important that anyone interested in search engine rankings must read it. So I translate the key points here for your reference.
Below is the translation of the article:
Let's skip the theory and see what actually works for Google. I know that the system below works for Google every time and for all keywords. This system is used when I build websites for clients, and it works well every time. The degree of success will of course also depend on the industry in which the website operates, the potential market and the level of competition. The following points will allow you to build a successful website in a year, relying solely on Google.
a) Preparation and building content.
Before you register a domain name, you should record your ideas and prepare enough content for 100 web pages. Please note that is at least. These 100 web pages should be real content, not miscellaneous web pages such as link pages, about us pages, contact us or copyright statements.
b)Domain name.
You should choose a domain name that is easy to brand. You want Google.com, not keyword.com. Domain names filled with keywords should be discarded. Domain names that are easy to brand and easily identifiable are best.
The keywords contained in the domain name are now very small. Why did goto.com change its name to overture.com? That name change was one of the boldest strategies I have ever seen. This name-changing strategy destroyed the brand that had been built over several years.
c) The simpler the website design, the better.
One indicator is that the proportion of text content should be greater than the proportion of HTML format. The entire web page should be standardized and should display properly on all browsers. For example, make it comply with the HTML3.2 standard. Search engine spiders are not very fond of the HTML 4.0 standard.
You should stay away from factors that are too important: flash, dom, javascript, etc. If you must use these scripts, use them as external files. In my opinion, there is no need to use these things at all. These things can hardly add color to a website, but will greatly harm the performance of the website in all aspects (search engine friendliness is just one of them).
Arrange your website in a logical manner and use keywords in directory names. You can also use another method, which is to place all web pages in the root directory (this method is rare, but it turns out to be a very good and effective method).
Don’t clutter your website with a lot of useless stuff, such as recommendations for browsers to use, or counters, etc. Keep it minimal and look professional. Learn from Google itself and look at his homepage. It couldn't be simpler. This is exactly what people need.
Speed is not one of the most important factors, but the only important factor. Your webpage should be very fast. If your webpage delays for 3 or 4 seconds, you are screwed. Of course, if your host and visitors are in different countries, 3 or 4 seconds can be excused. For local visitors, the download time of 3 to 4 seconds is already the limit. For every second beyond this time, you will lose 10% of your traffic. And this 10% of traffic may be the difference between success and failure.
d)Web page size
Smaller is better, preferably kept under 15K. Smaller is better, preferably kept under 12K. Smaller is better, you'd better keep it under 10K. You see what I mean. Bigger than 5K, smaller than 10K, this is the best. It’s hard to do, but it’s the most effective. It works for search engines and it works for visitors too.
e)Content
Create a web page of 200 to 500 words every day. If you don’t know what to write about, do some keyword research and write articles based on the popular keywords you get.
f) Density, location, etc.
Simple old-fashioned SEO, use your keywords once in these places: web page title, description tag, body title, website URL, bold, italics, at the beginning of the web page. Keyword density is between 5% and 20% (don’t worry too much). Write good articles and check for typos. Spell check (for Chinese, checking for typos) is becoming more and more important. Because search engines have begun to use automatic error correction, there is no excuse for typos.
g)Export link
Link each web page to one or two high-ranking websites and add keywords to the link text (this will be important in the future).
h) Cross-links within the website
Refers to links within the same website. High-quality content links to each other within your website. If a page is about food, then you should make sure it links to pages about apples and vegetables. Especially for Google, mutual links based on common content are very important for sharing PR within your website.
You don't want one all-star page that overshadows the others. You want 50 pages that attract one visitor per day, not one page that attracts 50 visitors per day. If you find that there is a page in your website that indeed attracts most of the traffic, then you should spread the PR value of this page to other web pages through cross-links. It's a bit like the old saying about sharing the wealth.
i) Open website
It is best not to use a virtual host. It's best to use your own separate IP address. Make sure your website is indexable by search engine spiders. All pages should link to other pages on your site. All pages should be no more than two clicks away from the home page. All content pages should also link back to the home page. A menu system that exists on all pages should link to the main sections of your website.
Don't launch a high-quality website until you've completed it. Launching a bad website is worse than not launching a website at all. What you want is an excellent website from the beginning.
Apply to open directories and, if you have the budget, apply to submit to Yahoo and other paid directories. If you don’t have the budget, you can try Yahoo’s free submissions, but don’t get your hopes up.
j) Website submission
Submit your homepage to search engines like Google and then forget about it for the next six months. That's right, submit it and forget about it.
k) Recording and tracking
Use a high-quality log analysis software that records the source of your visitors. If your hosting provider doesn't offer visitor sources, you should use another hosting provider.
l) Observe spiders
Watch spiders from search engines and make sure they are crawling your entire site. If not, you should check all of your linking systems to make sure spiders can discover your entire site. Don’t be afraid if it takes a search engine two times to crawl your site. For many search engines, it can take six months to discover and crawl your site.
m) Thematic classification directory
Almost every industry has its own authoritative classification directory and submits to these classification directories.
n) link
Go to the Google version of the open directory to check the industry your website is in, find those websites that can exchange links for free, and ask to exchange links with these websites. Select a piece of content on the topic web page as the linked text. If the webmasters of those websites are unwilling to exchange links with you, that’s okay, move on to the next one. Exchange links with a new website each day. A very brief, personalized email will suffice. If a website doesn't want to link to you, don't take it personally - sooner or later they will.
o)Content
One high-quality web page with content every day. Effective and topical articles are always the best. Avoid too many blog-type personal things, and write more article-type content that the general audience is willing to read.
Improve your writing skills and learn writing methods suitable for online people, with multiple paragraphs, short sentences, and content that is quick to read. Most website visitors do not read, but browse. This is why short articles are important. If you see a large article without paragraphs, many people will hit the back button immediately.
People won't waste 15 seconds trying to figure out how your fancy menu system works. Just because a large company has a flash menu system on its website doesn't mean you have to do the same.
Use headings, boldface for emphasis, and logical divisions as well.
p)Secret Weapon
Stay away from so-called secret sauces, or things that are useful today but useless tomorrow. Don't use anything that looks like crap, anything unethical, or anything close to cheating.
q)Export link
When you receive a link exchange request, check the other party's website carefully and don't link back easily. Check their website through Google and see their PR value. Don't link to questionable sites and low-quality sites. Make sure the other party’s website is similar to yours and in the same industry.
r) Enrich your website
You can enrich your website with some content. For example, recommend web pages to your friends, forums, mailing lists, electronic magazines, etc. Go check out the forums in your industry and read as many as possible until you can’t read anymore.
s) Beware of brochure type websites
If you run an e-commerce website, or you have a real storefront and want to expand your business to the Internet, be careful not to turn your website into a brochure. Think about what people need. Visitors don't come to your website to see your content. They come to your website to find the content they need. In your article, try to talk as little as possible about yourself and your product (I know you are doubting it, think about it yourself).
t) Add one web page every day
Go back to keyword research and find good ideas to write new web pages.
u) Study log files
After 30 to 60 days, you should start to get some visitors from sites that are already logged in. Take a closer look, what keywords do people use to search to find your website? Are there some inexplicable keyword combinations? Why do people use these keywords to find your website? Is there anything you have overlooked? What? Chances are you should create more web pages with these themes.
Study your website and logs carefully and give search engines the pages they need. Search engines will tell you exactly what they want. You have to look carefully, there is a gold mine waiting to be developed in your website log.
v) Effective topics
In your industry, always be ahead of others. For example, if a large company Z wants to launch product A at the end of the year, then you can make a web page about product A before October. So before December, search engines had already included this page.
w)Friends and family
Social networking is also critical to a website's success, and this is where your time spent reading those forums pays off. Just watching is never useful. The value of the forum lies in communicating with other colleagues and netizens. You can get long-term benefits by communicating rather than just reading the forum. This network will be rewarded in other ways as well. For example, tips on importing links, exchanging opinions via email, the possibility of becoming an expert in this industry, etc.
x)Record
If you add a web page every day, you will find that sometimes, a good idea suddenly appears. Maybe you are taking a shower (dry yourself first), driving (pull over to the side of the road first) or maybe just at the table. Lying on your stomach. When a good idea comes to you, write it down. Otherwise, ten minutes later, you will forget the idea you just thought of.
Write it down first and then write out the details. When you run out of great ideas, pull out these records. It sounds simple, but it's a good idea that's tried and true.
y) At six months, check the submitted website
Take a look at the place where you have submitted your website to see if your website is included. If not, submit it again and forget about it again. Try one of those free classified directories.
z) Create and add one page of high-quality web pages every day
This has been repeated several times, Google loves content, lots of high-quality content. Extensive content based on a range of keywords. After a year, you should have around 400 pages of high-quality content. This content should enable your website to rank well for a wide range of keywords.
Website: http://www.seo138.net