"Keyword" is the most basic and important link in the entire "optimization" process. A wrong "keyword" means a wrong "investment". In order to improve customers' keyword selection capabilities, we use "transformer" Analysis on the selection skills of the two keywords "voltage regulator". I hope that customers can get useful website optimization information from it.
1. Think from the customer’s perspective
Try to think about it from the customer's perspective: What "keywords" would you choose? At the same time, you can also analyze the requirements of your customers and previous customers to get what kind of information customers want to get, and how customers are looking for sources of goods. What does the method look like. When customers are looking for sources of goods, they must consider which keywords they will choose to start with.
2. Choose what’s appropriate rather than what’s “popular.”
In our many years of website optimization services, we have encountered many "keywords" chosen by customers, such as: "transformer", "voltage regulator", "ceiling", "suspended ceiling", "curtain wall", etc.; these "keywords" It’s not without value. Although they have a lot of traffic, it doesn’t mean that they can bring you a lot of customers. If you are not building a site that mainly focuses on traffic, then please remember that traffic is not equal to customers. There is also a " Keywords" bring about customer conversion rate issues. What we want to see is the quality of traffic.
Let’s do a simple data comparison
Keyword investment cost brings traffic actual customer conversion rate customer unit price
Transformer 12000 1500 150 10% 12000
Voltage regulator 5000 800 16 2% 1000
Maybe you think you won’t make the above mistakes, but our experience shows that many customers are choosing keyword A.
3. Depending on changes in the competitive environment, consider whether to choose regional or national options
If your customers are not yet involved in the country or other regions, then there is no need to upgrade your competitive environment. "'Transformer' is a business company that acts as an agent in Foshan. In the early stage, it mainly focused on finding actual customers through the 'search engine'. In the end, if we want to promote the "Huamei" brand nationwide, we must choose to target Foshan. Regional "keywords" are advertised! For example, "Huamei Power (Equipment) Co., Ltd.'s new recommendation mode': Just recommend our 'Insulation Series' and 'Packaging Shockproof Series' products to companies in need, and if the transaction is completed , we will pay you commission permanently without any effort on your part. For details, please contact 0757-83208551."
4. Choose keywords with low competition
In this case, try to choose "keywords" that have less competition and are easier to attract customers. For example, "transformer equipment" is more competitive than "voltage stabilizer production". In this way, one can reduce your investment costs (investment risk), and the other can bring you actual customers; although it may be a little less, you invest less, and it is not too late to increase your investment after you taste the sweetness.
5. Combine with your traffic statistics system
Combined with the site's own traffic statistics system, it provides a reference for preliminary "keyword" selection, and tries to analyze the search behavior habits of potential customers, so as to select appropriate keywords. This requires you to choose based on the cultural differences and regional differences of customers. Set "keywords".
The article was first published at: http://www.hotondesign.com