I mentioned in my previous article " How a website can gain higher weight in search engines " that the complete internal website optimization function is extremely important in improving the overall weight of the website. At that time, due to lack of time, I did not introduce these in detail. It’s just a brief introduction. Today I will explain to you in detail the importance of internal optimization functions in improving search engine friendliness.
Where should we start? Let’s start with the internal connections that everyone knows. Many friends know that internal connections are very important. There are also hundreds of optimizers shouting that internal connections are very important to search engine weight. They always They say you need to add internal connections here and add internal connections there, but they have never told everyone the good method. They have been asking our friends to learn fool-like optimization methods and do it manually. A lot of optimization, but if you think about it carefully, except for those junior optimizers who rely on external connections to obtain rankings and obtain traffic for their customers by changing connections one by one, other top optimizers are working on Sohu, Sina, I think you rarely see articles published by optimizers from companies such as NetEase, TOM, and Tencent, because these people are so busy every day and earn so much money that they don’t have time to publish anything on the Internet. And no one will just teach others their housekeeping skills.
Okay, let’s get to the point. If the optimizers of those big websites also rely on adding internal links one by one, asking the editor friends on the site to add more than a dozen links to every article they publish, each time If you have to search for the link address of each word by yourself, then I think the number of content published by these websites every day should be less than 5% of what it is now. So in fact, these functions are all implemented by technology. We are now Let’s talk about the design methods of these technologies.
1. Internal keywords
When it comes to the addition of internal keywords, it is actually designed in this way. They are not extracted through technology in the articles, but some staff members. What they do every day is to add some explanation or information articles, and then set them as internal keywords. Words, plus connections. For example, the financial crisis is very serious now. In order to add an internal keyword to the financial crisis, I will post an article explaining the financial crisis. The title is set to financial crisis, and the address is assumed to be http: //www.d1zzz.cn/, I will now add the keywords of financial crisis in the background, and then set the associated address to http://www. xxx .cn/, making it an internal keyword, so that no matter what happens in the future Anyone who posts an article with the word "financial crisis" in it will directly add a link, and the link address is the http://www.xxx.cn/ I added before. Of course, this is the explanation of those celebrities, such as Sina The links you see on the names of celebrities such as Jackie Chan, Fan Bingbing, Andy Lau, and Jay Chou are all added in this way. In this way, as long as four or five people do this kind of keyword entry work every day, Internal keywords related to the website will have very good results. Of course, these things are also divided into levels. Generally, the more words, the higher the priority. For example, Mu Jie’s legal website Legal Circle, we divide law and legal consultation All are set as internal keywords. If legal consultation appears in the article, our system will give priority to adding the keyword to the entire word legal consultation instead of just adding the keyword to law. In this way, the relevant level distribution It is very clear, and can save a lot of time spent on optimization work for a large website.
Of course, their internal keyword extraction also has a certain method. In addition to sending people to pay attention to hot topics on the Internet every day, they also added keyword extraction functions to the blogs and forums of their websites. This function is for publishing content. For the author, for example, when I write a blog on Sina, after I publish the blog post, I can extract internal keywords. These keywords are added by the previous editorial review, but if I feel that the extraction is inaccurate, I can also manually extract them. After adding, these manually added words become keyword alternatives. Optimizers of some very good websites can see the rate of adding and selecting these keywords in the background. They use this and the internal search of the website. The proportion of content is increased by some keywords that they usually don't pay attention to. Therefore, the internal links of keywords on large websites are generally very careful.
Therefore, if your website wants to achieve the best optimization effect of internal keywords, it is recommended that you adjust your backend CMS system and add related functions. I think this will make the internal optimization of your website have a good effect.
2. Recommendations of related articles
I think in addition to the optimization function of internal keywords, another important optimization function is related articles. Many CMS here have optimization settings for related articles, and there are generally several categories.
The first is to add internal related words yourself. Through this function, articles that have also added internal keywords are extracted into related articles. This optimization method is the best, but if a website involves a wide range of topics, you can add thousands of them yourself. If there are tens of thousands of internal related words, the editor may not choose a good article when adding internal related words, because no one can use their brain to remember such related words added in their own system.
The second medium also adds internal related words by itself, but the system's algorithm is different. It uses the related words added by the editor as a search tool to collect articles that contain this keyword in the article title as related articles. Although this method is simple, But the relative correlation is indeed not strong enough, so it is not perfect.
The third method is that the system will save the related words that have been added before, and then automatically extract the keyword version after entering the article like Sohu and Sina Blog to extract related words. However, this method is not very accurate and should be the worst method for extracting related words. However, The only advantage is that it is fast, because there is no need for editors to think about this.
Fourth, in order to avoid the shortcomings of the first and second related article selection methods above, Mu Jie conceived a new method of adding related words, but I think this method may have been behind the CMS of large websites. Taichung was exploited, but it was not announced because the technical support it requires is very powerful and cannot be achieved by ordinary small websites. Okay, now let’s talk about the design method of this kind of thing. He uses the first and second methods to combine, and strengthens the first function, adding a related word to the article, and then he will choose to add it as well. For articles with related words, if there is no such article in the article library, then he will select articles with this related word in the article title. At the same time, when these related words reach a certain number, they will be saved in the related word system. You can count the related words. When the first word is the first word, the related words of the first word will be displayed below, just like the content that appears in the input box when you search for content in Baidu and GOOGLE. I think the system optimization structure of this kind of related articles is already very complete.
3. Recommended articles on content pages
In the internal optimization function, the recommendation of content page articles is a very important task. The difference between large sites and small sites we open every day lies in the recommendation of content page articles. The content page articles of large sites are updated every day, while the content page articles of small sites are updated every day. There may not necessarily be any changes for several days or weeks. This is a function that will definitely increase the page ranking. Everyone should know that search engines give higher weight to pages that are frequently updated, and if your page is not updated often , will slowly die in the search engines, be removed and disposed of by them. This key evaluation method of higher weight for frequently updated pages is not only reflected in the homepage, column pages, and list pages, but also at the same time. Reflected in the content page, if you can update the recommended articles in your content page every day, your content page will also get a better ranking.
So how do we update it? Mu Jie recommends that you add the latest article function of the entire site to the content page, and add the reading ranking of this column. At the same time, add the latest article of this column and a function of extracting articles from the site, and then add The entire content is generated as a static page and called in the content page. This can avoid the slow speed when opening the extraction database every time, increase the page browsing speed, and at the same time generate an article once a day, increase the update rate of the content page, and improve the weight of the content page.
Okay, today I will introduce these three contents. This article is improvised, so it may be wordy when speaking. I am too lazy to summarize it. Anyway, I hope it will be helpful to everyone!