Web page snapshot: It is the process in which search engines crawl the page content, copy it and store it.
Web page snapshot date: It is the time of web page snapshot.
The purpose of briefly analyzing web page snapshots is because this is also within the scope of SEO work. The search engine classifies and sorts the web page snapshots and releases the web page snapshots, so that when users search for information, they can see the corresponding web pages; when searching for information on the search engine, there is a "web page snapshot" at the end of each web page. " link, when the web page cannot be opened normally, the web page snapshot can also be used to query the content of the web page stored in the search engine; the website's search engine friendliness and the website's inclusion ranking are all related to the web page snapshot. Regarding the controllability of website snapshots, I have made the following summary. I hope it will be helpful to SEO friends in web page snapshots.
The most common problem is that when the content of the site is rich and substantial, the website structure is good, and the internal channels are smooth, the search engine's web page snapshot is not updated or the update date is abnormal. To solve this kind of situation, you can start from the following aspects:
1. Frequency of website changes
It refers to whether the website's program, interface layout, content and even the website's page title, description, keywords, etc. have been modified.
2. The website involves cheating
Search engine algorithms have been developing towards a more impartial perspective. Whether the previous SEO work of the site involved cheating, or the previous formal operation is now classified as cheating.
3. Server stability
SEO places great emphasis on the stability of the server, which is a link that is prone to problems. Is it due to instability that prevents search engines from crawling normally? Is it due to problems with other sites on the server that lead to continuous sitting penalties? Or is there other unsafe factors on the server (viruses, long-term attacks, etc.).
4. Website weight
SEO has always emphasized improving the weight of the website. The content and external links of the website are the two most important factors in improving the weight of the website. Many frequently updated websites are not crawled frequently by search engines; many websites that are not frequently updated are indeed crawled frequently by search engines. This is caused by the weight of the website. Search engines have obvious privileges and advantages in crawling websites with high weight.
5. Website content update frequency
SEO requires the frequency of website updates, which is also one aspect of improving the weight of the website. If a new site or a site with low trust is updated frequently, the web page snapshot will not be updated in time. The search engine will first put the content into the cache server for analysis and sorting, and then release the web page snapshot after a corresponding period of time. However, for websites that insist on updating for a long time, search engines will gradually increase their interest in the website, cultivate search engine habits, accumulate the weight of the website, and update web page snapshots at a faster pace. In this way, web page snapshots will be updated frequently and tend to be timely.
6. External factors speed up web snapshots
In fact, it is the network breadth of the website. Go to forums and post website-related posts; go to blogs that open large sites and post some soft articles; pay attention to site links, sites that search engines value, etc.; avoid using bulk messaging software.
The above six points can promote the normal update of website snapshots, or speed up the update frequency of web page snapshots.
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