Promotion of corporate websites, including personal e-commerce websites, has always been a problem.
Common promotion methods are nothing more than SEO, or related industry websites to drive traffic, thereby driving sales. Here I also explain some other methods that I have used, hoping to be helpful to novices:
I do business promotion. There may be a few differences from brothers who generally do SEO. First of all, I don’t have the resources of SEOers to use (some SEOs have a large number of websites that they can exchange friendly links with each other, which can quickly increase the PR value of the new website. There are also some SEOs from specialized online promotion companies who have some Mass messaging tools can also speed up the efficiency of online promotion), but I came to the company with nothing but nothing. But fortunately, I have been exposed to the Internet for more than ten years, and I am still relatively clear about some things. Although it is not easy, we can still find a lot of mass sending tools that can be used, but the results are a bit behind those of professional SEOers.
Since I am engaged in corporate online promotion, the first target of promotion is of course Alibaba. Here’s why:
1. Doing corporate online promotion is different from doing information. The company will not give you much money to advertise, and most people will not exchange links with you. Because corporate websites generally rarely update the entire site, their contribution to PR is limited, and the PR of general companies is not high. Except for some earlier corporate websites, most PRs still have a level of 1 or 2, and there are even many with 0.
2. The Internet is too big. It is said that the number of web pages has exceeded 1 trillion and is still increasing at an alarming rate every day. Any promotion on the Internet will exhaust you to death. Therefore, I choose Alibaba, which is the most targeted.
3. TrustPass users don’t use it in vain.
I only have one tool at hand: Maxthon (Aoyou Browser)
The specific promotion methods are as follows:
First of all, we are in the catering industry, mainly in Shanghai and surrounding areas. So among Alibaba, my first choice was Shanghai.
Furthermore, the language of promotion must be organized. The products you promote, your company’s profile, your advantages, and your contact information. The entire content cannot be too long, otherwise no one will read it, and not a single thing mentioned above can be missing. This is what I wrote:
Shanghai Luxin Catering Management Co., Ltd. is a catering service organization specializing in canteen management, agricultural and sideline product distribution, and kitchen design for enterprises, institutions, schools, factories and other social groups. Its business scope covers Shanghai, Wuxi, Suzhou, Nanjing, Anhui and other places, and it is currently one of the largest canteen contracting service providers in China.
Based on Luxin’s experience in recent years, if you choose Luxin canteen hosting, Luxin can save you 10%-30% on canteen-related expenses. Reasons to choose Luxin:
1. Professionals will design chefs for your company for free
2. Depending on the situation, we will provide your company with kitchenware for free.
3. Sign the "Quality Assurance Commitment Letter" before signing the contract
4. Luxin’s employees are trained first before taking up the job. Those who are unqualified will not be hired by Luxin.
It's very concise, and it also explains the advantages of my company. Especially during the current financial crisis, helping others save money is the most important thing.
Once the things to be posted are written, promotion will be much easier. I chose one of them: leave a message
Through messages on Alibaba's corporate website, users using Tradelink can receive relevant information, which is more acceptable than sending messages directly through Tradelink.
Open maxthon and choose a company website at random (you can search for companies on Alibaba's homepage, as long as it contains the word "Shanghai", you can search for all Shanghai companies, because all companies in Shanghai have their names. Bring these two words), select "Online Message" and fill in all the languages you have organized. Note that there is no need to fill in the "Verification Code".
Then, you use maxthon's table saving function to save the table you just created. The shortcut key is "Alt+1". In this way, after saving it, you don't have to type or copy and paste it in the future. In the future, you only need to manually fill in the "verification code".
Basically, dozens of messages are sent out in just a few minutes. Although it is not as good as software, it is more targeted and more efficient, right?
Finally, dedication is a virtue. I have always believed in this sentence, so I also hope that the editor can retain the personal BLOG link:
Mr. Xie’s online blog: http://www.drtzxl.com.cn