I have taken 4 classes and have been blogging for more than 10 days. Each day has a different progression. But I am doing the same thing every day. I always feel bored and depressed, so today I will reflect on what SEO is.
I have been the webmaster for half a year. However, it only took a few months to get exposed to SEO. You should know a little bit about SEO. However, I have long been tired of the days of searching for information on the Internet all day long. However, fortunately, I was honored to become a student of the first talent training program of the China SEO (www.web520.com) Forum. Let’s start the real SEO exploration journey.
Through these few days of practice, I have a rough understanding of what SEO is. I won't explain the terminology here. Baidu Encyclopedia has a more professional explanation than me. I won't pretend to be an expert here. I will only write down some of my own personal understandings.
The relationship between SEO and domain names.
I used to always think that when choosing a domain name, I always thought that when choosing a domain name. Just choose something that is easy to remember and can highlight your theme. There's not much else to think about at all. But when I finished learning this lesson. Only then did I realize that not only we have such thoughts, but even SE has such thoughts. Containing keywords in the domain name will not only help rankings. At the same time, it can also play the role of a brand.
When choosing a domain name, choosing a good domain name is the most basic skill that an SEO should have. The domain name itself has some innate weight. This is helpful for our SEO. But one thing is that the domain name is only a small factor in the success of SEO. We don’t have to worry too much about how to choose a domain name. Basically, it is easy to remember and just highlights the theme. Another thing is to consider the user experience and the brand recognition of ordinary people. So when we choose a domain name, we will always choose COM. As for the others, it depends on actual needs.
How to write titles, descriptions and keywords.
Three factors that affect website ranking: website structure, website content, and website links. Title description keywords are also an element of website architecture and are the most important. For SE, these three elements are SE’s first impression of your website and users are also the first impression when searching on SE.
In the past, many seniors were saying this. Choosing the right keywords is half the success of SEO. This is more or less true. But, for me personally. Keywords are becoming less and less useful. Of course I said yes, the role of keywords in META.
The title of the website is often the key to our Baidu SEO. At the same time, the title is also the most important part of a website. A good title should not just contain the main keywords or the company name.
So how can we write a good title?
Here, I have a formula, main keywords, related keywords (long-tail keywords), company business-company name.
Important keywords should be included in the title. Keywords are divided into relevant keywords and irrelevant keywords. Since we want to include as much content as possible within the limited characters, we need to design the title well. If it is too heavy, the weight will be dispersed, and if it is short, it will be difficult to make a long tail. So how should the title be written correctly?
The main keywords should be placed in the first position, because the higher the position, the higher the weight.
⒈Determine the main keywords
2. Consider the key companies related to your business. (Why should you emphasize that it is related to your own business? If you don’t do this, there will be no use in doing it, so it does not mean that you can only do it if it is related to the main keyword. You must also consider your own business scope. Besides, be a key Word ranking is not easy to do, and it is a sheer waste of labor.) When you write, you can first look at how your competitors write.
List the main business, main keywords, then add your company name, and then include related keywords. Exact match has the highest weight
Another point is that the delimiter symbol actually doesn't make much sense. Personally, some people like to use "," and some people like to use "|". Just be careful, use English characters, not Chinese characters. Normally use "-" to distinguish keywords and companies. As for how to write descriptions: try to organize them in reasonable and smooth language. The principle of organization is: include main keywords and related keywords. If there are some words that are not enough for the title, just write them here in the description.
The general format is: company name + main keywords + long-tail keywords + advertisement + business contact number.
The layout of keywords and external links.
A website, the layout of keywords is good or bad. It has a certain impact on the ranking of this website. So how should we arrange the layout of keywords? After analysis, the best places for SEOER to layout keywords are: top, bottom, upper left, concentrated appearance. Then other places appear evenly. This is a very effective keyword layout method that has been proven by many SEO experts, and it is not just a guess by us.
As for external connections, there are thousands of ways to send external connections. The common ones are: 1. Forums and blogs (this is the easiest to think of and the place with the most SPAM) and it is easier to grasp, but it just takes longer.
2. B2B websites, classified information stations (this is most useful for corporate websites). For example, if you are engaged in medicine, then you can go online to find some medical B2B websites, and then build a store. While promoting, Chains naturally exist; then there is classified information. Posting some of your related products in these places can not only attract business, but also create external links, which is so cool.
3. There are many QQ groups (in the QQ group, enter "Friendly Link"). There are many such groups. Of course, you must add more groups. Otherwise, if there are just a few people there, no one will even know if they fart. Normally, adding 10 to 20 will be fine. Then if you post there every day, someone will find you soon. Even if they don’t change, they will still take a look at your site.
4. Human resources
5. Follow the lead (this kind of link SEO site is the best to find). Why? Because many SEO sites are blog-type and personal. Find a site and then follow their site to find it. Of course, your website must first reach a certain level, otherwise people won’t do it with you. If it is an enterprise, it is more troublesome, and it is more difficult for us to find his q directly.
Generally speaking, this is SEO, I know a little bit about it. It is not difficult to perform SEO on a website. But, as for the effect. Time will prove it, and you have to work hard. Because I am not the only one doing SEO. Others are doing it too. If I want to surpass them, I have to work harder than them. Come on, I can definitely do it!
Author information: Xiao Feng, webmaster of Shenzhen SEO Xiao Feng blog (www.0755seo.org), new SEO Q&A group: 46090653. Welcome to join.
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