E-commerce marketing for an enterprise is like courting a wife. If you don't show consideration to her and consider her feelings more, your wife will not be happy. Even if you get a wife, if you make her feel that there is a difference in your attitude towards her before and after marriage, she will cheat sooner or later. The same is true for corporate e-commerce marketing. The process of letting customers see you, get to know you, understand you, and finally conclude a transaction is the same as the process of courting a wife. Publicity and promotion is like being in the limelight and attracting the attention of the opposite sex; when you come to the corporate website, let her know what kind of person you are; then let her understand your strengths and attentiveness; after talking sweet words, she will become your prospective wife. Although our country implements monogamy, the principle of corporate marketing is still the same. You need to stand in the perspective of your husband to please and care for her. I won’t go into too much nonsense, let’s talk about some of my feelings.
Future corporate e-commerce marketing will only be effective if customers feel a good user experience. This kind of corporate e-commerce website construction will be effective. If a company's e-commerce website cannot provide customers with a comfortable online environment. Then, I would choose to give it up and turn to other competitors. When products are homogeneous, whoever can provide high value-added products or excellent service attitude and shopping environment will have the future.
First, determine the target audience and do e-commerce from the customer's perspective.
The purpose of making a website is for people to see it. Just like if you want to find a wife and don’t know where the wife is, it’s useless even if you are very good. Therefore, before building a website, you must first think about the target audience. How to make visitors think that your corporate website is good and let customers recognize it. This is one of the key factors for the success of an e-commerce website.
Second, on the Internet, it is wrong to believe that the smell of wine is not afraid of the depth of the alley, and promotion and publicity are necessary.
E-commerce website promotion, especially website-based Internet promotion, must be highly valued by business owners. If you don’t even do any promotion work, your customers will only get further and further away from you. Just like I spent 2 hours thinking about how to make http://www.tuiec.cn appear on the Internet, this is tantamount to showing off in front of the opposite sex and attracting the attention of the opposite sex. If you don’t do it and persist, you won’t attract the attention of the opposite sex.
Third, let customers easily find the product and service information they need on the website.
After the website is built and customers come, it is necessary to consider whether the corporate information provided on the e-commerce website is what the customers need. Is it better to let customers search for themselves, or to let customers find the information they need as soon as they enter the website? E-commerce websites are built to carry out online marketing while carrying content. Just like after you attract the attention of the opposite sex, but she can't find the feeling, it proves that you have failed.
Fourth, whatever the customer needs, we must find ways to satisfy her.
In the process of pursuing her, male friends always behave in a polite manner. Whether it's material or spiritual, her needs will always be met in a timely manner. The same is true for corporate websites. When you attract the attention of customers and they come to your website, can you consider whether the customers need something? There are 12 customer needs that determine the success or failure of online marketing. Here are some of the things you can do:
1. Open and equal access
2. Instant messages (fresh, hot)
3. Professional information (authoritative, scientific)
4. Easy to access
5. Portability of information
6. Transparent interaction process
7. Transparency of logistics services
8. Price transparency
9. Fair, global, comparable prices (not only prices, but also extensive comparable information)
10. Pricing ability (customers need to participate in the pricing process, the days when businesses set their own prices are gone)
11. Free choice of distribution channels
12. Ability to control information
Fifth, service must have inertia, and after-sales calls should be used to maintain customers.
It's not that you pursue her, you can have her for the rest of your life once you get married. If you are not as good to her as always, sooner or later you will be cuckolded and poached. In today's society, the cost of maintaining an old customer is far lower than the cost of developing a new customer. Therefore, enterprises must persist in providing good services and make services inert. After a sale is made, an occasional phone call can solve many problems. It's not that the tea goes cold as soon as the money is paid, and the customer's bad mood may bring some trouble to the company. Just like when a couple is at odds with each other and your wife cries, makes trouble, or hangs herself at home, can you bear it?
As long as a company can consider customers from the very beginning of website construction, think for customers from their perspective, and think from their perspective, customers will not abandon you. In short, give convenience to others and give convenience to yourself!
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