SEO is the abbreviation of SearchEngineOptimization, which is translated into Chinese as "search engine optimization" and can generally be referred to as search optimization.
The main job of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a specific keyword, so as to improve search engine performance. Ranking, thereby increasing website traffic, and ultimately improving the website's sales or promotional capabilities.
Search engine marketing, English is SearchEngineMarketing, abbreviated as SEM.
Search engine marketing is a marketing method that uses paid forms or technical means based on users' habits of using search engines to make web pages rank higher in keyword search results and guide users to click, thereby achieving the purpose of brand display and promoting sales. .
1. Natural results have greater business opportunities
From the perspective of search habits, users are more likely to click to view the results of natural rankings.
Major search engines have made a good distinction between natural ranking results and advertisements. For example, Google only displays advertisements on the right side, while all natural ranking results are on the left side. Baidu also adds the word "promotion" to the advertising results. Users generally They all have a certain repulsion towards advertisements. Once they identify which ones are advertisements, they will try not to click on them.
Therefore, if an enterprise's website appears in the natural rankings, it will increase the possibility of being clicked by users, thus bringing more business opportunities.
2. Save costs
By implementing search engine optimization, a website can improve its ranking for some keywords. Previously, if you wanted to bring potential customers through these keywords, you needed to continuously place ads. This undoubtedly saves companies some advertising expenses. Even if the company does not cut its advertising budget, it can still invest these expenses on more keywords.
3. Comprehensive coverage
With the development of search technology, more and more search engines have appeared. However, it is impossible for an enterprise to place advertisements on all search engines for all relevant content, and some search engines do not provide paid advertising services for the time being. Therefore, only by optimizing the website according to the general rules of search engines can it be possible to achieve more coverage of search engines.
4. Better user experience
Correct search engine optimization will not change the website beyond recognition in order to cater to search engines. On the contrary, optimization will follow the basic point of "what users like is what search engines like" to fully consider the user experience.