The authority of a web page is reflected in the following aspects:
1. Whether the responsibility of the organization or individual for the webpage is displayed on the webpage. Some websites even have links to the homepage of the website and the website of the upper-level organization on each web page, thereby multiplying the authority of the upper-level organization and the website to the web page.
2. Whether the author information is clearly displayed on the webpage, including the author's institution, contact information and author's qualifications.
3. Whether the information on the web page has copyright protection. The copyright holder is actually responsible for the content of the web page.
4. Is there an authoritative logo on the web page? If there is a website, every web page has the logo of the website or the website of the upper-level organization, and the entire website shows consistency.
5. Is the website responsible for the content published on the webpage, or is the author solely responsible?
6. How does the web page rank in major search engines or professional search engines? If a website is included in major search engines and ranked high, it at least shows that the public has a high awareness of the web page.
Authoritativeness is also one of the goals of search engine optimization. Authoritative websites or web pages can be favored by search engines and thus obtain higher search engine rankings.
However, the authority of websites and web pages needs to be driven by high-quality content or links from highly authoritative websites.
Highly credible content coupled with highly authoritative external links can effectively enhance the authority of the website. But it takes time to accumulate, and search engines are not eager to give a website a high authority and credibility. It usually takes a relatively long time to test the quality of a website.
Article source: www.seo138.net