Since the keyword ranking of my website dropped, I have been busy looking for the reason recently, and I have also been updating the content of the website. The updated content is all original articles. Baidu's ranking has not improved for a long time. On the contrary, Google's ranking has an upward trend. In order to restore the website's keywords (Taobao Selected, Taobao Shop, Taobao Selected Network, etc.) to the ranking on Baidu, I changed all the website's keywords I checked the friendly links, deleted those websites that had been demoted, and deleted websites that did not link to my site. Then I continued to update original articles every day as usual. After more than a month of hard work, my website's ranking finally came back. After summary and analysis, the main reasons for the decline in website rankings are summarized as follows:
1. There is a problem with friendly links. You may be linking to websites that have been downgraded or not included, or someone else may have removed your link. In short, you must check carefully;
2. The content published on the website is not original enough, or the pseudo-original content is not done well enough, causing Baidu spiders to no longer visit your website, thus reducing the inclusion;
3. The website is not very old. When it was first established, the content of the website was too copied and was later found out.
In response to the above points, our website mainly takes the following measures to recover:
1. For content, I search for relevant keywords, find long-tail words that are related to the content of my website, and then expand and write articles regularly.
2. Publish original articles on your own website, and publish copied or modified articles on external blogs or forums. It is required that the search results for the article title do not exceed 100.
3. Modify bad friendly links and add more friendly links to websites with high relevance and weight.
4. Find a few blogs with high traffic and fast updates, forward original articles from the website regularly, and post in forums, post bars and other places, but pay attention to the skills and do not advertise just for the sake of advertising, otherwise you will die faster.
After the above methods, my website’s ranking naturally returned in less than a month. Here is just a brief summary, hoping to give some methods to webmasters or SEOs who have the same situation.
My website: www.taobaojx.com