For individual grassroots webmasters, website promotion lacks financial support. Using seo to obtain rankings and then gain traffic is a quick and effective method. Then website ranking has become a hot topic for grassroots webmasters.
For our webmasters to do long-term rankings, they must handle the following relationships: the relationship between the webmaster and the search, the relationship between the webmaster and the visitors, and the relationship between the search and the visitors. All three must be mutually beneficial and indispensable. Search needs to provide accurate content to its visitors, and accurate content comes from the webmaster. The webmaster needs to provide high-quality content to attract visitors and ultimately achieve website profitability. During this period, search becomes the medium, and visitors find the content through search. The information or content he needs may become the webmaster's customer.
If your site cannot bring accurate and detailed information to visitors, will search engines favor your site? Some people say it will, and I don’t deny it. You can get rankings by promoting it through some links. But is this long-lasting? Can you maintain a good ranking for one year, two years, three years, or four years? Obviously not! Because your content is not conducive to search engines, maybe the next algorithm ranking update will remove you. Done! Is it possible for you to be a website that benefits from search engines and visitors and maintain its ranking for three or four years? The answer is yes, no search engine is stupid enough not to display accurate content in front of visitors!
Here comes a question, how to build a website with accurate content? In other words, how to build a website with high-quality content? The main points are as follows: 1. Provide the latest information on relevant industries. 2. Information that can help users solve practical problems. 3. Authoritative information for the industry. 4. Provide original resources and information. 5. Content subject-specific information. After completing these points, your website will be half successful, but what about the other half? The other half is to meet the search preferences. Although you have completed the above five points, it will still be unsuccessful without the assistance of the following three points. The following three points are some factors that I personally think are more important. Of course, there are other factors. You can find relevant information on Baidu or A5. The three points are:
1. Link factors: Your site needs to have some incoming links. Get incoming links from web pages with high PR values or good keyword rankings. Get incoming links from related content websites. Keywords need to be in the anchor text. The existence time of the incoming links needs to be 2-4 months, of course, it is said that generally obtaining good links sometimes requires payment, such as funds or resource exchanges. Of course, there are many free ones. You can use your little brain to find this.
2. Keyword factor: Baidu is very fond of pinyin keywords appearing in domain name URLs. Here is a case where the keyword is silicon refractory clay. The refractory clay website is www.guihuoni.com. The guihuoni in the domain name happens to be the pinyin of the Chinese silicon refractory clay. , this is still very good for some search rankings, you can try it, the ranking is not bad! Of course, it is not recommended to use if the pinyin number exceeds 8 letters, and the theme keywords of your site must appear in the title of the web page, and the article convention Keywords should appear in the content page, keywords should appear in Heading tags such as h1 and h2, and keywords should appear in links within the site. Note that these keywords mentioned here need to be arranged naturally!
3. You need to avoid these factors: relying on some software to mass-post links to obtain links, a large accumulation of keywords, all link anchor text is the same, using CSS or background color to hide content, this is a heinous evil, using JavaScript to jump, under the same IP Web pages directly exchange a large number of links, bridge pages and cloaking to induce search engine crawlers. This is a heinous evil. "Vulgar" related content, duplicate content, links to cheating websites, and these factors are not as much as possible if you want to achieve long-term rankings. Avoid but avoid completely!
Some of the small experiences I have summarized here are actually known to everyone. What I want to emphasize are some details that are easier for everyone to overlook. I hope I can communicate with you more. The original article will be first published on Webmaster.com!