Opening an online store, just like a physical store, requires a lot of advertising and publicity to make your store discoverable by more people. Of course, there are various methods of publicity, and everyone can try them. Since I have only opened a store for a short period of time and have little practical experience, I will now share the experience of my predecessors with my friends who have opened a store. I hope it can be of some help to you. I have summarized my experience. The article may be quite long, so please be patient and read it. After reading, please give some support and go to http://shop37091687.taobao.com/ to help increase your popularity. Friends who have Taobao will add it to your favorites. Thank you very much!!!
1. Make good use of various functions
1. Avatar and signature file: Make a beautiful avatar and forum signature image, preferably dynamic, that can explain the products you sell. This is not illegal for advertising! Attract trolls to click!
2. Wangwang
a. How about setting Wangwang to a state with a publicity effect (such as Yilak Men's Clothing - to give you coordination from head to toe and show your true style)? It has a publicity effect.
b Set up a Want Want automatic reply. Some people set it as "I'm not here right now. I have something to leave a message." This effect is not good. You can write it as: "I'm not here now. I have something to leave a message. Yilak Men's Wear-will provide you with coordination from head to toe. How about showing off my style!!!"? Let people know what you sell without even entering your store. Then go to the forum contacts and help people solve their problems, so that when they reply, they will see your automatic reply! This is not illegal for advertising!
3. Friendly links Make good use of friendly links and try to add stores that sell the same products or stores with high page views as friendly links, which can attract potential customers.
4. Shop template design shop template, strive to be beautiful and vivid!
5. Baby keywords: Add a few more related keywords to the baby name, such as men's clothing, jackjones, dior, ck, and jeans. . . . (Irrelevant keywords violate Taobao's regulations and have serious consequences!) Because many Taobao friends use keyword searches when purchasing products. You are responsible for setting specific keywords. For example, keywords related to men's clothing can include jackjones, dior, ck, jeans, etc.
6. The main project keywords should be set in the basic store - try to add as many keywords related to the products sold as possible in the main project, which can be easily searched by other websites! It will help to increase the visibility and views of your store. .
7. Increase the number of products and try to ship as many products as possible (don’t post them repeatedly!), because each product has the same chance of being seen by buyers, so a large number of products can increase your views, and more people will come. The sales volume is naturally large, but it must be divided into categories, otherwise it will become a grocery store, which will affect the image of your store and be unfavorable for buyers to view!
8. Personal space: In the forum, many people will enter your personal space when they click your name. You need to spend more time decorating your personal space. If the design is beautiful, it will attract buyers to your store.
9. Open multiple branches. Taobao prohibits repeated posting of products, and it is also prohibited to open multiple stores (selling the same products). You can use your relatives’ ID cards to open several more stores as branches of your own store, and use templates to link back to the main store, so as to achieve The purpose of adding products is to increase the number of views of the main store! But you cannot sell the same products, otherwise Taobao will punish you!!! Penalty rules for repeated store openings - a must-read for sellers!!
10. Shopping guides: Write more shopping guides, so that buyers can get to know you and your store while studying the shopping guides, and you can help others while promoting yourself.
2. Regular publicity, which needs to be carried out monthly or weekly
11. Send more red envelopes to give real benefits to buyers. You must know that sometimes gaining customers is more important than making money (that’s what I think anyway). Just like the rebates in shopping malls, it is very helpful to stabilize old customers. My red envelope is set up like this: Yi Lak Men's Clothing - to give you coordination from head to toe, showing your true style, 5 yuan off when you spend 50 yuan or more. You can also send the red envelope to the red envelope channel, and many people will receive it.
12. The Taobao assistant will stagger the listing time of the products when posting them, and post a product every half an hour (you can set the specific time yourself). In this way, the time period of the distribution of the products will be more even, and it will be easier for others to see your products when they search. The treasures are arranged from least to most remaining time. At the same time, save the treasure and change the time to seven days, so that it will remain like this (it will be sent once a week).
13. One Yuan Pai regularly sets one or two high-quality and low-priced products as One Yuan Pai, and links to a few more beautiful products on the Yi Yuan Pai Baby page. It doesn’t matter if you lose a little, it can increase the number of views!!
14. Search engine log in to a free search engine (you can buy a paid one with better results if you have more money) so that you can be searched on the portal website. The free ones include: Google search engine, BaiDu search engine; YiSou search engine; SoGou search engine; 8848 shopping engine, etc.
15. The super buyer show is to show off the products you bought, thereby increasing the number of visits to your personal space. Because this method is the only way Taobao allows you to directly promote the products, your seller will naturally cherish and respect them very much and try their best to help you promote them. , so that you can achieve the purpose of promoting yourself without much effort and achieve a win-win situation!!! Taobao friends who want to increase the popularity of their personal space can act quickly! You can also mobilize your buyers to show off your treasures. This It all depends on your skill!
16. Evaluations given to buyers are also opportunities to promote and showcase your products. When giving buyer reviews, don't simply write "Good buyer, happy cooperation", because buyers have to check the seller's credit evaluation before buying. If someone finds out about you, the buyer will not leave any impression on you. Write "It's a pleasure to cooperate. Another batch of high-quality blue field jade bracelets are on the shelves. Come and take a look when you have time!!" The same is true in the explanation to the buyer's evaluation. You can come to my store to check out the styles.
17. Join two business alliances and participate in more business alliance activities in order to show off your treasures. The activities of the business alliance are highly publicized! To join the business alliance, go to the business alliance forum to find it, or click here to find Taobao merchants Alliance, and then select the business alliance you want to join. Want to contact the person in charge of the human resources department of this business alliance (listed in the business alliance regulations) to inquire about specific joining matters.
18. The interviewee should try to post more on the forum, do more charity work, and strive to become an interviewee on the forum. Once successful, you will become a celebrity and your business will rise step by step!
19. Alibaba currently encourages sellers on Taobao to purchase goods from Alibaba. You can send your products to Alibaba, and then set the company homepage as the Taobao store page to increase the number of views. If you have inquiries, you can also introduce it to your Taobao store. .
20. Open a store on other websites. If you still have the energy, you can open a store on other free websites. If someone asks, just introduce it to a Taobao store. This method is also good, but it is time-consuming and labor-intensive.
3. Daily promotion, which needs to be promoted every day, even anytime and anywhere
21. Forum posting is to post some meaningful original posts (preferably essence posts) to the forum to attract forum members to fill in for publicity purposes and at least make you look familiar. You can also seriously reply to Taobao friends’ posts, and the best way to reply is to Fortunately, the sofa has a very good publicity effect on the first page and can also increase the number of store views.
22. Window recommendation Try to recommend your own cost-effective products in the window recommendation so that customers can shop around!!! The pictures of the products recommended in the window must be attractive, making people want to click and take a look. Set aside more than 50% of the recommendation slots to recommend products that are about to be taken off the shelves, and then recommend other products that are about to be taken off the shelves. In this way, you will have a large number of products that are about to be taken off the shelves recommended every day! (Because the products are about to be taken off the shelves when buyers search. The products on the shelf are listed at the front), and the display window recommendation is better if it is combined with the product template!
23. Introduce the chat software on software like QQ, which is used by many people, such as with your netizens, etc. You can also promote it on other BBS and forums, but you must abide by the rules and stop in moderation. You can also send Wangwang group messages. This should be used with caution. If you use it incorrectly, it will offend people and easily lead to complaints.
24. Take the initiative to purchase information, check the buyer's purchase information, enter keyword search (jackjones, dior, ck, jeans, etc. according to your own baby), leave a message to the buyer, and contact Wangwang at the same time, it is very useful
25. Service and after-sales service strive to achieve satisfactory service. Be familiar with your stuff. When someone asks for advice, come right away. Pay attention to details in packaging and mailing, because repeat customers are a huge market. Isn’t it popular nowadays to talk about customer loyalty? !You can add a promotional card to the product to introduce your store and product, and leave your ID and store connection so that buyers will remember you when they buy again.
26. Mass mail or software. Use mass mail or mass chat software to publish information. Pay attention to highlighting your features and be modest and prudent to avoid annoying people!
27. Leave a message to a store with high Taobao views (most of which will be deleted). However, if you leave a message saying, "The shopkeeper's baby is so nice, are there any **** ones?" I think the shopkeeper will not delete it immediately, and may keep it. for a while!!!
28. Try every means, use any means, and use high-tech means to get recommended spots! Currently, there are three types of recommended spots: community home page advertisements, site letter advertisements and forum advertisements, all of which are effective and can be selected according to actual conditions.
29. Always be online. If you have time, try to be online and answer buyers’ questions in a timely manner. Buyers like to contact Wangwang online sellers for inquiries. If you leave, you can set up automatic messages to promote the website (mine is that I am not here right now, please leave a message if you have anything to do, Yilak Men's Clothing, a batch of spring clothes have recently been launched, welcome to patronize)! This will make people know what you sell without logging in to your website. !
30. Memorize the buyer's purchase intentions and manage your own Taobao friends. Those who have already bought products and those who are about to buy products should be stored separately. The Taobao friends' information should be clear. For example, if a Taobao friend is 180cm tall, I will change his name to 180cm. ! (A bit disrespectful). If I buy suitable products in the future, I will recommend them to him. He is also very touched because I still remember his needs.
31. Store keywords are mainly some activities conducted by Taobao on the homepage. Always pay attention to the trends in this area. If you have the right ones, you should participate. The publicity is very strong. Properly adjusting your baby keywords and store keywords can effectively increase the number of views
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