Don’t make the homepage falsh
Real search engines have very poor ability to recognize images. The homepage is made into flash, which not only is not conducive to search engine rankings, but also slows down the speed of entering the homepage. To a certain extent, it also sets up a small way for your customers to find you as soon as possible. obstacle.
Don’t make the navigation a picture link
Because the search engine is a large database, not a picture library. What the search engine sees on the homepage of the search engine is your title, and then it searches for other internal pages of your website through your navigation system. So if your website navigation It is a text link, so search engines can easily search your other pages, and it is a perfect display of the overall image of the website. This effect cannot be achieved if the image link is used.
Don’t use a lot of pictures to compose the homepage
Any search engine likes to have an obvious structure, but does not like to make the website into a skin, so that the search engine cannot distinguish your key points.
Don't create so-called generic URLs, they are used to deceive people who don't understand the Internet.
80% of a website's traffic comes from search engines, and the other 20% is through direct input of URLs and links to navigation websites. Less than 0.5% of people use general URLs. Because of the success of the 3721 network real-name network, the general website is just trying to cash in on the immaturity of China’s Internet. Do you understand the Internet? If you do, don’t use generic URLs.
Don’t believe the promises made by Internet companies about your sales performance
If you are the boss of a company or the person in charge of a website, you will hear that many business people from Internet companies will give you some unrealistic promises in order to get you to promote, such as having promotion in hand and sales will be worry-free. , if you promote it today, it will definitely bring you hundreds of thousands of sales, and sometimes you will be told that our customer sold millions in a year after the promotion. Are these all due to promotion? What is the chance of this? Is it 1% or one in a thousand?
Don’t be fooled by Zhongsou’s cheap junk service
To put it bluntly, Zhongsou is not a search engine, because there is no traffic, and the traffic of many personal websites is much greater than that of Zhongsou. The most important thing is that the technical problems have not been solved well.
Don’t advertise after the first page
People who frequently browse Baidu will find that when they encounter some popular keywords, such as mobile phones, digital cameras, handheld computers, movies, etc., the first four or five pages are promoted. The top three can intercept 80% of customers and traffic, the first page can intercept 60% of customers and traffic, and the click chance of the second page is only 20% to 30%, let alone the third and fourth pages. In a word, there is no As a result, money is wasted.
Don’t expect spam to promote your website
Nowadays, everyone hates spam, because it has brought a lot of negative effects to people's work. The chance of reading spam is less than one in a thousand, let alone considering your services and products. It greatly affects the corporate image.
Don’t pursue free links too much and go crazy for friendly links.
In order to save money, some people place their hopes on free resources. What is even more ridiculous is that some people want to increase the traffic of their websites, improve their search engine rankings, and attract a customer through simple and crazy friendship connections.
Don’t embarrass those e-commerce engineers, they are more than capable.
In order to catch up with the e-commerce trend, many companies specifically find a student majoring in e-commerce or someone who understands the Internet, and no longer spend other money to successfully run the company's website and ultimately make the website profitable. Don't embarrass those e-commerce engineers. They also want to run the company's website well, but they don't know much about it themselves. They can only maintain your website.