Many companies want to promote through industry websites to achieve the purpose of marketing promotion. Although the company may not be outstanding in the same industry, with the help of the industry portal platform, the company still receives quite effective promotion results, thereby improving the company's overall status in the industry. As a manager of corporate online promotion, you There are two basic tasks: find the best industry platform suitable for your enterprise promotion, and establish a corporate promotion position on this platform. This article tells some experiences in the actual promotion process.
With the help of industry portal platform - help enterprises enhance their own value
1 Create an influential corporate image in an industry
As an enterprise, if you promote through an industry portal platform, you must evaluate the authority of this industry platform. Take Home Furnishing Network www.jc169.com.cn as an example. Assume that your company now produces bedding and has its own brand, such as Ye Huimei. In the early stage of cooperation, you should analyze the portal platform of Home Furnishing Network and see its It has a prominent influence in the home furnishing industry, and then it began to cooperate with Home Furnishing Network to promote Ye Huimei brand bedding through the Home Furnishing Network platform. Due to the influence of Home Furnishing Network in the home furnishing industry, it also improved the Ye Huimei’s bedding brand’s position in the home furnishing industry.
According to the words of Mr. Zhang Fuxin, president of Home Furnishing Network: The best publicity position for a company may be the industry to which the company belongs. Highlighting the company's own value in the industry is a very effective publicity measure. Just like the Ye Huimei bedding brand, it is not only It requires independent promotion, and it also needs to be influential in the home furnishing industry, and industry brands with influence are more competitive in the market.
2 Contact more users through industry portal platforms
The most important purpose of corporate online promotion is to bring users through promotion. Since an industry portal platform accumulates a large number of companies and products in the same industry every day, a large number of industry demand markets are formed. These potential customer resources , because the industry is concentrated, it is easier to buy your products. Therefore, when a company displays its products on the industry portal platform, it not only enhances the product brand value, but also directly brings users. This is based on a separate corporate website What cannot be achieved by force.
In short, if your company is arranging online marketing and promotion, you may wish to choose an industry portal website as your promotion breakthrough. Even if you make the necessary advertising investment on it, it is very cost-effective. The industry portal platform can bring your company more Potential influence value, which is necessary for enterprise development. Welcome to Home Furnishing Network, thank you!