For a local industry portal, maintaining a stable flow is a very important issue. Many similar sites have an IP of 5000 today, 2000 tomorrow, 1000 the day after tomorrow, and 5000 the day after tomorrow. The IP is extremely unstable and lacks a fixed readership, which makes the website lack sufficient power.
The situation of such websites is often similar. They represent relevant industries in the region. They have a certain degree of popularity in the industry but are unable to expand their influence. They can build the website in any way they want, but they do not have enough funds to support promotion and normal operation of the website. operation, and cannot even guarantee comprehensive and stable information release and updates. Therefore, most of them are in a state of half-death.
If such a website can pay attention to the following points, I believe it will be helpful to solve this problem.
First: website promotion, through SEO optimization and the release of a large amount of information to increase search engine inclusion and keyword ranking. This is currently the most important method. But this is more suitable for corporate or personal websites, because the content of this type of website is simple and clear, and there are fewer information sources displayed. As long as one click can basically achieve the purpose. Local industry websites have more sections and display more information sources. If you cannot catch the eye and retain readers, the clicks brought by keyword searches alone will not be very effective.
Moreover, if you do this, on the one hand, you will not have a large investment in promotion funds, and you will not be able to have a large number of inclusions like the big websites. On the other hand, it will be easier to be classified as a garbage dump. Once the website is blocked, all your efforts will be wasted.
Second: Content comes first, and useful information sources are the most important. As we all know, the most fundamental thing in website promotion is the content and quality of the website itself. A website that is of very high quality and very attractive will often get twice the result with half the effort when promoted. On the contrary, no matter how well promoted a garbage station is, it can only be a flash in the pan. The short-term high IP is directly proportional to the duration of the promotion.
For an industry portal website, on the premise that it cannot cover all industry information nationwide, it must firmly grasp the effective information of the industry in the region and provide the most timely and comprehensive local information. To be more attractive. In particular, most industry portals have strong relationships in local industry fields. They are based on the regional market and provide information comparison for other places. This will be a new development path. Taking the Zhujiang Road business district as an example, the former is based on Nanjing's Zhujiang Road, and its coverage is positioned in the Jiangsu IT market radiating from Nanjing's Zhujiang Road. It has a clear purpose of providing customers with real-time information about the Zhujiang Road area, and the effect is obvious.
Third: Concentrate on one piece of content. Industry portals are different from corporate websites and personal sites. They cannot just focus on a single positioning theme, but must take into account all aspects. Therefore, it is necessary to find one or several columns to specialize in a short period of time and concentrate on doing a good job. If one or several columns produce good results, then seek comprehensive development. This is also the model for many well-known websites to become famous, such as Baiba.com, which started as a decoration forum, and Biyijiujiu.com, which succeeded through discounts, etc.
All in all, industry portals have their own unique advantages and disadvantages. As long as you keep doing it and keep learning and trying, you will definitely achieve success.