News on May 23: "Baidu Alliance's market share in the search alliance has exceeded 50%. Even in 2008, when the economic crisis broke out, the share of the 300,000 alliance members exceeded 400 million yuan, more than double that of 2007." This was revealed by Shen Haoyu, Vice President of Baidu Commercial Operations, at the 4th Baidu Alliance Summit held recently.
On May 14, more than 200 Internet industry elites from well-known domestic and foreign websites, mainstream software, research institutions and venture capital investors gathered at the Baidu Alliance Summit to discuss the development trends of the network alliance industry. With the theme of "Alliance Gathering Around the World, Mobilizing Thousands", this industry summit advocates growing together with alliance members and partners and maximizing the value of the media platform of the network alliance.
Experts attending the meeting believed that China's Internet will usher in a new explosive point in 2009, and the Internet needs to tap its growth potential in two aspects. One is the improvement of Internet resource integration capabilities. Currently, the Internet carries a variety of applications and massive amounts of information, but this information lacks effective integration. Baidu Chief Operating Officer (COO) Ye Peng said that currently the results that search engines can capture are less than 10% of the overall information, and the commercial value of search engines is far from being explored. The other is the improvement of operation and service capabilities. In the past, the business model was relatively rough and could easily lead to a decrease in efficiency and quality, which directly determines the value of the Internet. There is still a lot of room for exploration in this area.
Shen Haoyu emphasized that Baidu itself does not do media. The current essence of Baidu Alliance is a media platform. Its function is to take the traffic of alliance partners, monetize it through Baidu's customers, and then share it with alliance partners. In the future, Baidu will help alliance partners identify users' access intentions, and then determine the recent potential purchasing behavior of netizens and the user's interests and preferences, and then deliver accurate advertisements to users, thereby achieving higher precision matching and improving partners' Traffic conversion efficiency. This also means that advertisers have regained control over capturing target consumer groups, and partners can get more share.
"Cross-media platforms will be the future development trend of the Internet." Shen Haoyu said, "Baidu hopes to export technology, experience and resources to enhance the user experience of partners and help them improve content quality. In 2009, Baidu will launch more in this regard These new measures are not only Baidu's value-added rewards for partners, but also advantages that other network alliances do not have. The Baidu Alliance's value reconstruction movement has begun. In the future, a large number of members in the alliance's ecological chain will share the commercial value of the cross-media platform. ”
At the summit, Baidu also launched the "Blue Sky 365 Action" initiative. The "Blue Sky 365" Integrity Alliance co-building action is in line with the integrity system built by the Baidu Alliance over the past few years, calling on partners to operate with integrity, supervise each other, and eliminate click fraud and other undesirable phenomena to ensure the healthy development of the alliance's industrial ecosystem. According to this alliance summit, Baidu Alliance will further upgrade from extensive operations to refined operations in 2009, optimize business and management structures, improve operation and service efficiency, and while growing together with partners, it will also give greater play to Baidu. The platform value of this cross-media form of alliance. www.126.gov.cn (Contributed)