What are the future development trends and core competitiveness of SEO? What skills and skills should an excellent SEOER have? How far can SEO go?
The Internet is a huge source of information and data. Most Internet users rely on search engines to find information. Organizing online information is a huge task. The purpose of search engine optimization is to undertake and complete this work. More and more internet users use desktop computers, laptops and mobile devices to access the internet. As traffic increases, more and more information is required, which requires correct guidance of traffic and convenience of users with correct information and decision-making information, which requires SEO to achieve.
Search engine optimization uses indexing to help websites improve their organic ranking in search results. When you enter a keyword search in any search engine, you will get a search result link list page with the information you want to obtain. Generally, users will click on the top-ranked information. All websites compete with each other to attract users, and they all use SEO as an effective marketing tool, with some of them opting for search engine manipulation. Due to fierce competition, the demand for SEO talents has increased.
Search engine optimization is not about deceiving search engines. Today's webmasters use this method to obtain better keyword rankings in the SERP (search engine results page). When the cost of paid ranking is relatively high, and the effect and conversion rate are reduced, more and more websites will choose natural SEO website optimization.
The popularity of audio and video data indexing in search engines is steadily growing. Amid the popularity of search engines and increasing competition, the future of search engine optimization is in full swing.
Social media optimization is an emerging trend. Social media websites are very popular among users. By optimizing social media websites, you can improve your website rankings.
Information and accessibility are the future directions of the World Wide Web. Your website should be able to generate more searches and links, SEO is indeed promising. Websites should comply with WEB standards, which are more conducive to search engine indexing and thus achieve higher rankings.
China's SEO industry only started in 2003. It is still in the primary stage of development after 5 years, and there are not many people engaged in this industry. Most SEO companies still operate in a workshop-style business model. They just make certain modifications to the website, which is called website optimization. From the perspective of paying attention to foreign search engine optimization trends, search engine optimization has developed into a special profession covering various network levels.
When it comes to Chinese SEOers, it is generally accepted that they are divided into three schools. One category belongs to the technical school. Whether they are black hat or white hat, their technical perspectives are the same. They achieve keywords by studying search engines. Good ranking. One type belongs to the liberal arts school. They are not from technical backgrounds and may come from all walks of life. They mainly analyze and promote websites through text writing, but they also study technology, but they are not as focused on technology as the technical type. The last category is those who have both of the above and gather together many experts. This type of SEOer is naturally a master in the industry.
1. Whether you are a website operator or a SEM or E-Marketing practitioner, SEO knowledge will become the bottom layer of your knowledge structure. No matter how the search engine algorithm changes, the general principle will never change.
2. SEO develops with the development of search engines. When most people understand the true meaning of SEO technology, the competition will be unprecedentedly fierce. The domestic SEO industry will gradually be standardized, and professional SEO teams and SEO companies will take the lead. On the big stage, sideline companies that specialize in searching the backdoor of search engines will gradually fade out of people's sight. The result will be a situation where the strong get stronger and the weak get weaker.
3. In view of the further expansion of SEO practitioners, competition within SEO will gradually become fiercer, many websites purely focusing on SEO content will increase rapidly, and SEO-related subsidiary industries will rise. SEO algorithms have changed, link strategies have been banned, SEO companies have closed down, and SEO has become transparent and simple. With the rise of personal SEO, no tax is their biggest advantage.
4. Existing search engines have completely transformed into humanized search. It is no longer an era of ranking algorithms, but an era of user experience. In this way, SEO is no longer network science, but psychology. Whoever accurately analyzes the user's psychological positioning will be a master. Some companies will integrate SEOer into the company, that is, hire SEOer as a member of the company.
5. SEO has become overly popular and has become an indispensable profession for every company to develop the Internet market. Domestic SEO training is on the rise. SEO companies no longer provide SEO optimization services, but provide professional SEO talents for enterprises. The number of SEOer compound talents is beginning to increase, and those who can only write nonsense words on web pages will gradually lose their foothold.
The future research direction of search engine optimization is mainly divided into strategic and technical comprehensive.
Strategic trend: study the future direction of search engines and market divisions, study the relationship between search engines and users, including the psychology and background of searchers, etc., and the practical application of search engine optimization in websites of different natures with regard to factors related to website construction. Methods, research on the manifestation of Internet marketing strategies in search engine marketing, research on how to use search engines to promote brands in website construction, research on the actual needs and strategic planning of enterprise-level users and website-level users, paid promotion and ontology site search engine optimization the connection between.
The trend of comprehensive technology: research and analyze some basic algorithms and possible factors in search engines, study the advantages of different site frameworks and the impact of page layout factors in search engine optimization, study the influence of non-mainstream factors such as host domain names, and study The influence of maps and web page structure, research on keywords and the arrangement of content.
Search engines will become more and more mature, and the single ranking of search results will become less and less manipulative. SEOers are the connectors between search engines and websites, so SEOers must not only understand search engines, but also understand websites. Users, this can better benefit the development of search engines, and at the same time benefit the development of websites, improve user experience, and realize the value of SEOer and SEMer.
1. SEO classification
Enterprise site SEO, industry site SEO, community SEO, e-commerce site SEO, SEO strategies for different websites should be different. A single SEO method is not suitable for all websites, and a single SEO strategy does not meet the different SEO needs and objectives of the website.
2. SEO integration
Search engines are paying more and more attention to the weight of content in the entire Internet, rather than adding links to existing content. The main SEO battlefield for blogs and message boards will become broader. This requires SEOers to pay more attention to the Internet and pay more attention to various popular services on the Internet. learn.
3. SEO integration
Keyword optimization is currently the mainstream, but as image search and video search technologies continue to mature and images, videos, Flash, etc. continue to be loved by users, these new battlefields are more worthy of SEOer’s exploration and research. Although some SEOers are currently paying attention, they cannot Limitations include monotonous forms such as Title, ALT, and surrounding text, which SEOers should constantly explore.
SEO core competitiveness
Since SEO is a new thing that emerged after the popularity of search engines, it will inevitably develop with the development of search engines. Therefore, to analyze SEO development trends, we must start with the development of search engines themselves.
With the improvement of netizens' proficiency in using the Internet and the continuous development of Internet technology, future search engines will inevitably develop in several major directions such as personalization, intelligence, specialization, and multimedia.
1. Personalized search. (By accumulating user search data, personalized search results are improved, making user searches more accurate, thereby increasing user dependence on search engines.) The biggest difference between SEO execution and general search is: the need to strengthen data analysis capabilities and Understand the industry and speculate on the search habits and psychological needs of different users.
2. Natural language search. (Natural language search is a manifestation of search intelligence, which generates effective answers through reasoning based on the understanding of the user's search language.) The biggest difference between SEO and general search when executed is: the focus of optimization will no longer be keywords, but It allows the website to "dialogue" with users more naturally and "answer" users' search questions accurately and timely.
3. Vertical search and industry search. (Established specifically to collect information about a certain industry, a certain topic and a certain region.) The biggest difference between SEO execution and general search is: since it is targeted at a certain industry, the search algorithm takes more into account the industry. In order to meet the needs of internal users, we should pay more attention to timely information within the industry and interaction with websites within the industry. Therefore, as an SEOer, you should have a more in-depth understanding of an industry and maximize the use of industry resources.
4. Multimedia search. (The future Internet is an era of multimedia data. Search engines for searching pictures, sounds and movies may appear in the future.) This search technology is currently most widely used in the field of video search, in which multimedia files are in the form of nested files. The internal display of the web page shows that compared with general search, group classification will be more detailed, requiring SEO to more accurately and carefully grasp the needs of users with different hobbies.
To sum up, whether it is personalized search, natural language search, industry search or multimedia search, the main driving force is to provide users with more precise needs that meet their needs. As SEOers, in the face of more personalized, industry-oriented, and vertical search needs, we should also focus on studying user search needs. In order to study user search needs, we mainly start from two aspects:
1. Analyze user behavior through traffic data and relevant data provided by search engines.
2. Infer users’ intentions and needs through in-depth understanding and contact with the industry. At the same time, it can better integrate website content into SEO concepts and accumulate more industry website resources. Website content and link resources are also the key factors that will be most difficult to imitate and copy after SEO becomes popular in the future. So it can be seen the importance of understanding the industry.
Talking about the current situation of SEO, Qiying Marketing believes that SEO has been overly mythical and distorted.
1. SEO is between technology and Internet marketing. For example, if a web designer with good SEO or a person in charge of Internet marketing spends his spare time studying SEO while conducting online advertising, online promotion, and telemarketing, the company It will also save the cost of hiring an SEOer alone.
2. SEO relies too much on search engines. Once the search engine changes its algorithm, it will eliminate many web pages designed before by SEO, or the "cheating techniques" used before.
3. Once the segmentation of search engines intensifies and many industry portals launch complete and accurate search systems, research on generalized search engines like Google and Baidu will gradually lose meaning. Of course, that day still seems far away.
SEO is a very comprehensive (in other words, very complex) industry. It requires practitioners to master web programming technology (especially HTML and CSS), scripting language, search engine rule skills, web page structure design, basic SEM technology (of course, SEO can be considered a branch of SEM), E-Marketing, and network structure , basic hacking skills, text writing and editing abilities.
Author information: Xiaofeng, a student of the first talent training program of China SEO Forum ([url]www.web520.com[/url]), Shenzhen SEO Xiaofeng Blog ([url]www.0755seo.org[/url]) Webmaster, create a new SEO FAQ group: 46090653. Welcome to join.
Copyright statement: This article comes from: [url]http://www.0755seo.org/SEO-NEWS/SEO-what/[/url] Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!