Recently, Baidu upgraded its personalized homepage service and enabled the second-level domain name my.baidu.com. According to industry analysts, Baidu may integrate community products and other services in the future and open APIs to other Internet applications.
At present, Baidu's personalized customized homepage mainly includes functional categories, news categories and trend list categories. In terms of customization, netizens can choose modules such as popular browsing, weather forecast, search rankings, Baidu News, and practical queries. With the use of Baidu toolbar, it can also support the "My Popular Browsing" function to facilitate finding recently opened pages.
In other words, this service is currently mainly targeted at Baidu's search products. But there are signs that Baidu’s expectations for it are not limited to this, and more services and functions may be integrated in the future. Among them, the most likely one is to target Baidu's relatively strong community platforms, such as Tieba, Zhiba, Zhikang and other products, to provide relevant entrances for netizens, and eventually cover all mainstream services under Baidu.
In fact, Baidu has always been committed to integrating and integrating its various products so that they are interlocking and mutually supportive to form an organic whole. Baidu Hi and Baidu Toolbar have similar strategies.
In addition, for Internet applications other than Baidu, personalized customized homepage services may also be involved. Baidu currently allows netizens to add RSS modules in personalized customization, and this open trend may become more and more obvious in the future. The openness of API will allow more and more popular Internet applications to be customized and added, forming an open platform.
Industry insiders predict that with the gradual enhancement of the customizability of Baidu Toolbar's personalized homepage and the opening of the platform, this service will integrate users' entrances to major Internet applications and be set up as a personalized and exclusive service by more and more netizens. Home page, becoming the first stop for Internet surfing.