I haven’t been in the SEO industry for a long time. Looking back at the road I have traveled, I don’t feel much emotion when I look at the SEOers who appear every day, and they have no achievements. I created a Shandong SEO team with my friends, and I won at the starting point http: //www.sdsem.com.cn This company has no great personal achievements. Sometimes I am confused after working as an SEOer for so long. What is SEO? Look at the overwhelming articles of experts on the Internet and think for yourself. There is nothing unique about it. Things or SEO is not a mysterious technology, it has just been exaggerated a lot, and SEO has never had its name corrected. Everyone is hyping it up themselves. There are only a few domestic formal SEO training institutions (Win at Qidian, Niu Shang, Tongwang Technology, Boyan, etc., which I know personally and provide formal physical training (I will not comment on the effects!)) personal training Mostly.
I don’t have any in-depth theoretical knowledge about SEO in the past few years, and I don’t have the in-depth study of search engine algorithms and other so-called SEO secrets as mentioned on the Internet. I summarized the general routine of SEO:
First: Website keyword positioning analysis
Since we are doing search engine optimization, we must "communicate" with search engines such as Baidu and Google. In other words, if our website wants to have a good ranking performance in search engines, the first thing we should do is keyword positioning. In fact, keywords The positioning is market research and industry competitor research. When doing any business, don’t you have to conduct user demand surveys and competitor surveys? It’s just that the tools are different. Keyword analysis for SEO is to look at the number of keyword searches and the number of returned competitive pages.
Unless you are a genius, or have VC investment, and spend other people's money to do your own things, no matter what you do, you have to do some research first. Then decide specifically what to do next.
Second: Institutional optimization based on the website itself
This is also the "user experience" that most SEOers emphasize. The website has a better experience for search engines and is more important for the user experience. The internal structure of a website with a reasonable and clear structure is conducive to search engine crawling and user browsing. In the final analysis, it is actually a technical issue. Tell the technician that search engines must crawl website pages and what things are not conducive to crawling, and the technician will naturally follow the specifications. He does not even need to know the word SEO. To sum up, in fact, we seoers are just doing a detailed work, standardizing things that programmers can't think of, adjusting the website structure according to the crawling standards of search engines, so that spiders can smoothly crawl the content when they come to the website, and let users come to the website. Our website allows users to find what they want to know in the shortest possible time!
Third: Page optimization
Just like when we were writing essays in elementary school, page optimization is the most basic writing requirement and the most basic requirement for writing essays. Including the optimized writing method of title, the reasonable layout of keywords, and the writing method of Description. As long as you study Chinese well, I believe this will be no problem for you!
Fourth: External link construction
In fact, this external link building is what we little people SEOER should do. When did you see Nike exchanging links? When did you see Sony exchanging friendly links. The external links to the websites of these big brand companies are given by users. Small and medium-sized enterprise sites can only actively carry out connection construction. There is no other way. When you do something awesome, others will take the initiative to talk to you, and you will feel relaxed. Ha ha
Fifth: Traffic statistical analysis
I think traffic analysis is something that every SEOer is doing. Analysis of search engines and analysis of users to make long-term data statistics to facilitate the implementation of the next optimization plan, including the combination of physical marketing and online marketing through traffic statistics. Can get some inspiration.
Taken together, do you think SEO is difficult? It’s all the most basic knowledge, so you don’t have to have great website building knowledge or have a deep foundation. As long as you are patient, careful, attentive and attentive, you can do SEO well. Remember The simpler things are, the less people care about them. This is one of the main reasons why many people cannot be SEOers, and it is also the main reason why the SEO name appears. Of course, there are many kinds of Internet marketing techniques, not just limited to SEO. This is just some personal opinions.
Author of this article: simon Please indicate the source for reprinting: http://www.sdsem.com.cn