I wish you success in sorting and organizing the posts of netizens on the paidai forum as follows. I hope it will be helpful to you (Thanks to paidai netizens for their various replies. Netizens include: buying tea network, gardenia knight, cunning, xuhaiping63, coffee8, and shangyi Dao, hepeng, Shi Yeru, Zhang Tianyi, Mint Shui, Xingxing, Maomao, etc., thank you), you are welcome to choose us to provide you with e-commerce website construction services:
A netizen asked: "How will you spend the 10,000 monthly promotion fee?"
I have seen a lot of posts about promotion recently. Needless to say, wealthy companies spend hundreds of thousands or millions. However, for small and medium-sized enterprises and small and medium-sized websites, funds are limited and they will not invest too much money. Regarding advertising, if you had a monthly promotion budget of RMB 10,000, how would you spend it and how to make the best use of the marketing expenses of RMB 10,000? Please express your opinion.
Example: 1. BAIDU bids 2,000 yuan
2. HAO123 4,000 yuan
3. Forum posting (outsourcing) 1,000 yuan
4. 1,000 yuan for cooperation in website promotion activities
5. 2,000 yuan for advertising on industry websites
The industry can use a familiar industry website as a hypothesis, or it can use its own website as the target.
Netizen 1:
1. Find the shooter or editor 8000
2. Baidu Keyword 2000
Netizen 2:
Website selling tea cups 2000
Good 123 2000
Industry website advertising costs 2,000 yuan
BAIDU bidding 1000+2000 (divided into time periods, increase the amount to see the reaction)
1,000 yuan for cooperation in website promotion activities
SEO: 10,000 Overspending in the first month
Forum posting, etc.
Netizen 3:
It’s a good idea to partner with a website that sells tea cups. Very cool!
Netizen 4:
4000: Invite an SEO specialist to work in the company
6000: 4 employees, 1500 each, writing online soft articles
Netizen 5:
Why not use GG for high-end tea gifts? GG users are mostly highly educated and Baidu is used by everyone.
Netizen 6:
The money you spend on search engines is so little effective? I invest more than 30,000 yuan in Baidu every month, which is equivalent to 1,120 yuan a day.
Netizen 7:
GOOGLE 3000
Baidu 2000
Website cooperation/advertising 5000
The forum can be done by itself
Netizen 8:
After our delivery experience (note: non-retail e-commerce), Baidu's promotion is very limited, the keyword requirements are very high, the keywords are too general, the conversion rate is too low, the keywords are too concentrated, and the coverage is too small.
In my opinion, today's online hard advertising has become less appealing. The best way is the combination of "activities + hard advertising" and the combination of "single products + soft articles". The effect of these two combined punches is quite good when used together.
Netizen 9:
8,000 yuan for website planning and promotion talents:
1 Proficient in SEO optimization technology
2There are a large number of self-media resources
3. Good at communication and cooperation with other websites
4 Know how to take advantage of the situation.
2,000 yuan to treat friends to drinks and dinner.
Netizen 10:
Baidu GOOGLE keyword 3000
10 soft articles writing 3000
Website cooperation 4000
Netizen 11:
Haha, when it comes to search engines, keywords are the most important. If you choose the right keywords, the conversion will be very high. I used to help an investment company do optimization. I invested 2,000 yuan in Baidu a month and made more than 30 calls every day. As for the transaction, I don't know much about it. hey-hey
A friend recently bought a lot of popular keywords on Baidu, such as jewelry and accessories, which brought a lot of traffic, but the conversion rate was almost 0. It made him very depressed. Select keywords for customers, and conduct a survey if necessary.
Netizen 12:
Activities + hard advertising
Single product + soft article
Insightful!!!
Netizen 13:
Let’s see what the main purpose is to achieve with this 10,000 yuan. The general purposes are 1. to increase order volume and 2. to increase exposure.
There are roughly the following ways:
1. Join the CPS alliance. (If possible). If you join the CPS alliance, the feedback site will be the first to help you promote it. The shopping search may also be included.
2. Go to Alibaba to place ads, find some small sites to place ads on, and find some related topics. The price is relatively cheap. For 2,000 yuan, you can cover some users.
3. Baidu Google bidding ranking
4.SEO
Netizen 14:
Some places you may need to pay attention to:
Try advertising on Alibama for a week first to see the effect. If it is good, continue it for another week to two weeks. Especially for forum-type websites, two weeks is enough. The main purpose is to gain exposure. Make it look familiar. Basically all users will see your ads within two weeks.
Special attention should be paid to the bidding rankings of Baidu and Google. Whether to do exposure or to make orders. This is very particular in selecting keywords. For keywords, there are only users who buy and users who do not buy, and there is no such thing as highly educated people. Users and users with low education. The conversion rate still depends on the matching of keywords. A broad keyword, such as: Longjing. There must be a lot of people searching for this keyword. If you want to gain exposure, you can buy something like this, but this Users do not necessarily want to buy, they may want to know the relevant information of Longjing. The exposure rate is high, the number of clicks is high, the cost is high, and the conversion rate is low. Another example: the price of Longjing. The price has been searched, basically There is a desire to buy, there are few people who can search, there are few exposures, there are few clicks, and the cost is low, but the user quality is high, and the conversion rate should also be high.
SEO needs to be planned by professionals.
If you have some personal opinions, if what you say is wrong, you can wake me up. Haha
Netizen 15:
CEO Mao spoke very comprehensively. Thank you for your support. I have done this on Alibaba, but I felt that the clicks were all invalid and they all left after clicking on one page. I doubted whether the traffic was real? So I never dared to do it. At first, I just wanted to do it. If you make traffic and make traffic, the conversion rate is almost 0.
Netizen 16:
A good article can bring more than simply buying keywords, and there are many successful cases!
I think content is still needed to win. Otherwise, they are all impetuous practices. (?)
Netizen 17:
Brother Cha, I am not criticizing you. Before you invest 10,000 yuan/month, it is more important to spend 20,000 yuan to build your website to be more beautiful and provide better user experience.
Netizen 18:
What a great topic! My personal opinion:
1W/month budget:
1. Don’t touch hard ads! No matter Alimama or search bidding.
2. 5,000 yuan for two people.
3. 5,000 yuan to do activities, especially 'tea instead of wine'.
In the initial stage of a small business operation, the 'willingness' and 'jinjin' issues must be dealt with at both ends.
Be willing to be willing to invest in the team;
You must be willing to trade products for experience. Whoever makes the product knows the cost. It is a good thing to help you get twice the result with half the effort and kill two birds with one stone.
We should be stingy with cash, especially cash investment in advertising. Let alone 10,000 yuan, what’s the use of 100,000 yuan for hard advertising? Whoever spends knows who spends, and whoever spends is the big fish.
Netizen 19:
To summarize:
1. Conduct joint promotions with b2c websites that sell cups
2. If the company has technicians, it can do some SEO, but the time cycle is relatively long. This method is more suitable for small and medium-sized enterprises. Enterprises often pursue efficiency and effectiveness.
3. Invest appropriately in Baidu/Google. The key is to choose good keywords to increase the conversion rate.
4. Soft articles, baidu/sina/sohu and other blogs can be opened. These are free blogs and take time. They can be operated by the company’s customer service
5. When doing CPS, the effect of less famous websites may not be obvious.
6. Carry out more promotional activities on your own platform
Netizen 20:
In fact, 10,000 yuan can be used to set up an online editing group on the Internet, and the number of online editors can reach 30. With 10,000 yuan, 30 people can be gunmen and post advertisements on the Internet. I feel it is much more cost-effective than buying Baidu's publicity. (Now Most of these editors on the Internet are college students, the kind who have plenty of time and want to learn something)
Netizen 21:
What everyone said above is good!
But I have an idea, PR marketing!
If you have friends in the four major portals and professional e-commerce websites, you can write soft articles, which are very effective!
Regarding building relationships, this is a bit difficult!
If that doesn’t work, spending money is a good option!
Netizen 22:
After all, I always feel that B2C still sells products and actual things. If I had 10,000 yuan, I might make them all into coupons and then distribute them in online forums. There are also 2,000 5-yuan discount coupons for every 1w. (Children from poor families have never seen big tickets. Our website has only done an alliance of more than 2,000 yuan in four months, and the effect is extremely poor!)
This is purely a personal opinion, please tell me if I’m wrong.
Netizen 23:
In fact, this touches on the most fundamental issue. Are you planning to make your website bigger, build your own well-known brand, and become the next PPG or Vanc. Or make it a website that will always rely on Baidu and GOOGLE to survive.
Therefore, building your own brand and making it bigger is a century-old plan. Relying on Baidu to sell something will always only make a small amount of money, and some small amounts of money will not be made at all.
Netizen 24:
How much traffic comes from Baidu's bidding ranking is not a problem, the problem is conversion. Traffic is directly proportional to investment, there is nothing to say about this.
Netizen 25:
Brother Tea, after all, B2C is still about selling things, and it should be thought along the normal business logic. Although some people have achieved short-term income through Baidu and Google, in the long term, business is still done through solid work. The Internet is just a convenient condition and means.
I personally think that soft articles are the right way, SEO is the opposite. Good user experience and user activities are the long-term strategy. Your team needs to plan year-round activities for your website. Don’t worry about it, but strengthen your focus. Customer feedback and incentives for new customers to buy are much stronger than those searches. Advertising needs to be done, but you need to look for areas where target customers are concentrated. Advertising with a website that makes teacups reflects the advantages of complementary resources. Now too many people are stuck in the river of SEO, and they ignore the most fundamental thing in business - -people. As long as you don't neglect your concern for people and your grasp of human nature, I think Brother Cha himself already has the answer to how to spend money.
Netizen 26:
Selling tea online is a bit difficult, but it is probably not as difficult as selling insurance.
There are also tea sellers on TAOBAO. When buying tea now, I feel that the tea in physical stores is expensive, and the products in supermarkets are not suitable for drinking. Some people around me bring tea from people who grow tea. There are all kinds of tea.
Let’s wrap up the knowledge about tea. The various functions, tastes, and suitable seasons of tea. For example, what kind of tea can you drink in winter without feeling cold? Because people like me drink tea to solve the problem of weak mouth. Similar people should also a lot of.
Netizen 27:
When the number of new customers every day is 3, I think your problem is not something that can only be solved by SEO. Your website is simply not needed by people. What you should reflect on is whether you have captured the real needs of your visitors. , your website content and products are the key.
Maybe everyone has different methods. I prefer that B2C companies should conduct offline and online promotions simultaneously, divide offline into regions, work steadily, and do a good job in inducing and maintaining high-loyal customers. When you don't have enough money in the early stage, the offline part is the business you should consider more. B2C is definitely not something that can be done by just building a website and finding a few customer service personnel.
Netizen 28:
1k please coolie network to post;
4K engages in activities with upstream and downstream related companies
4K sponsors key customer activities
1K rewards to those who perform well in the first three items
Netizen 29:
If you don’t make the website to your own satisfaction, you can put aside the promotion money until your customers are satisfied. Only by improving the customer experience of the website can the price of promotion be reflected. My humble opinion
Netizen 30:
Looking for cooperative companies in different industries 5000
Hire someone specifically to improve user experience 3000
Post incisive related articles 2000
Netizen 31:
Should you brainstorm in a different way? Change the advertising fee from 10,000 per month to 120,000 per year. The total amount will remain the same, but the annual plan will definitely be different.
Netizen 32:
There are still a few ways: Google + Baidu keyword promotion
Give away part of the promotion fee to users, such as free shipping if you purchase more.