Looking back on the journey, since I entered the website optimization industry in 2004, it can be said that pain and happiness go hand in hand. I am constantly growing as I continue to polish myself.
In 2004, the company's website was established. At that time, we discovered why other companies' websites always ranked higher than ours for the same product. This was because a large part of the company's business came from the Internet, which was very important. Because I am also responsible for earning money for the website, and the company does not assign ranking indicators to me, but I still feel that our website should be ranked higher than that of our peers. So, I used a credit card to advertise company accounts on Google. I remember that at that time, there were not many companies opening their own accounts to advertise, because it required an international credit card that could be used to spend in US dollars and repay in RMB, and it was necessary to write letters to contact them. Directly to the United States. Fortunately, Google has Chinese services. This will naturally save the company some expenses, but the trouble is that it has to go to Bank of China once a month.
While advertising on Google, I pay attention to Baidu rankings. Because we did it at Google and the results were pretty good, we didn’t want to do it at Baidu, even though Baidu’s phone calls were made several times a day. At this time, I started to spend time in SEO forums and learned from seniors. The hard work paid off. One month later, the company’s website ranked much higher than its peers, and there were more business opportunities coming through the Internet every day than before. This is What makes me happiest is that my efforts are rewarded.
Later, I started optimizing my friends’ websites and my own website, and the results were pretty good. When I did optimization, I didn't charge any money. For me, I didn't need to make money from my friends. I just made their websites up and I felt very successful.
However, things were not all smooth sailing. In April this year, our studio was busy making a news portal, so we neglected to update it. For as long as half a month, we did not update a single article. But when we finished our work and wanted to update, Baidu had already updated it the day before. Because our website had not been updated for a long time, its ranking dropped. This really worries me, because I am usually busy building websites for clients, and I don’t have much time to write original news.
During those days, I really felt dark. I insisted on writing original works every day. I kept writing for more than ten days, but there was still no change. When I was chatting with a colleague from Shandong, I said I wanted to give up and asked him to delete the link to our website so as not to affect him. However, he refused to delete it and encouraged me to keep going. He said he didn't give up on me, so why should I give up? This sentence touched me deeply. Now, I insist on writing original works every day. Changes are happening quietly, and hope will come again.
We have been engaged in website construction in Beijing for many years and have a deep understanding of website optimization. In this industry, there will always be pain and joy at the same time, but we must maintain a normal mind and treat every ups and downs.
Text: Beijing website construction URL: http://www.efengtang.com/ (reserved, thank you)