What I wrote before: Today I applied to be an administrator in the tui18 promotion/operation group 12 (17593788), and I promised to push Lao Jiang and Lao Chen to publish an original article.
The title tag of a website is when browsing a web page. The information that appears through the blue display bar at the top of the browser is the "web page title". In the HTML code of a web page, the title of the web page is located between the <title> tags.
We search a lot of information every day. When we enter many websites and forums, the first thing we see is the title of the website. The title of the webpage that comes out of searching for keywords in Baidu and Google is the most eye-catching. In this era of eyeball economy, think about how much impact a good website title has on the quality of the website. The success of the Internet is replicable. This is mainly for the optimization and promotion of the website. Because the success of the optimization and promotion of the website mostly depends on skills, so studying other people's success and learning other people's skills can also Be successful.
I opened my website Popular Broadband/Luxury Shopping Center and searched for related keywords on Baidu. I analyzed and researched the titles of the top websites and found out. It turns out that all the well-ranked sites have a common characteristic: first of all, their titles are very short, usually around 28 characters, and at most 32 characters. When I scroll back, even some of them are The ranking is pretty good. But I found a problem, that is, the titles are relatively long, at least longer than those on the first page. In this way, all the titles cannot be displayed, and they cannot guide users. I came to the conclusion that it is best to keep the title around 28 characters, because if it exceeds this length, it will not be displayed on Baidu. Therefore, we must control the number of words when writing titles in the future.
After knowing how many words the title is, how should we write the title?
I tested and found that core keywords should be included in the title. We should not only include as much content as possible within the limited characters, but also design the title well. Too much weight will be dispersed, and it will be difficult to do without a long tail.
The title of a webpage is a high-level summary of a webpage. Generally speaking, the title of the homepage of a website is the official name of the website, and the title of the article content page of the website is the title of the article. The title of the column homepage is usually the column name. Of course, this general principle is not fixed and may change to some extent in actual work, but no matter how it changes, it will still generally follow this rule.
For example, you will now see that many websites have long homepage titles. In addition to the website name (company name), there are also keywords such as website-related business. This is mainly considered to gain ranking advantages in search engine search results. It is also a normal search engine optimization method. Because the general company name (or brand name) may not contain core business keywords, when users search through core business, if there are no such keywords in the website title, it will be at a disadvantage in the search result rankings.
For a general website title, you can write it like this
1. Core product name_website name.
2. Product name_product channel name_website name.
There are also some corporate websites and government websites that only have one title in their titles, so we won’t discuss them here.
It’s still not clear enough if I talk too much about theoretical things, so let’s take my newly opened online store as an example. My online store is currently engaged in the wholesale, agency and consignment sales of bags of four brands: LV, Gucci, Chanel and Prada. At the same time, I use the online store to recruit online store agents and Taobao stores for consignment sales. My main keywords are lv, gucci, chanel, prara and my related keywords are bag wholesale, bag agency, Taobao store consignment, and then consider the name of my Taobao store Popular Broadband, then I should also put this Go in and get a title like this: LV, gucci, chanel, prada, bag wholesale agent, Taobao store consignment all in Popular Broadband. Titles like mine include both main keywords and related keywords. Not only SE knows. And for user experience, users can tell at first glance what products and related services I have, so the title is written as: User + SE
To summarize, how should the title be written correctly? The main keywords should be placed in the first position, because the higher the position, the higher the weight.
1. Determine the main keywords
2. Consider keywords related to your business or services.
3. (Why should you emphasize that it is related to your own business? If you don’t do this, it will be useless, so it does not mean that you should only do it if it is related to the main keywords. You must also consider your own business scope. Besides, if you do it, Ranking for a keyword is not easy to do, and it is a sheer waste of labor.) When you write, you can first take a look at how your competitors write.
4. List the main business and main keywords, then add your company name, and then include related keywords. Exact match has the highest weight
For example, China Oil Painting Network can be split into words such as Chinese Oil Painting Oil Painting Network and China Oil Painting Network. Among them, China Oil Painting Network has the highest exact matching weight.
We can consider word segmentation when writing articles. (Exact match means that the keywords are connected together. If you are doing popular words, it is best to match them exactly, because the competition is huge. Because the competition is huge. If it is an unpopular word, it does not have to be like this. It is not necessarily good for multiple people to search for the word) Title The writing method should also consider this, as well as regional issues and the company's business positioning issues. Spend the minimum effort to create maximum benefits. Also consider the user, as well as the word count of the title.
Tips: The delimiter symbol actually doesn’t make much sense. Personally, some people like to use “,” and some people like to use “|”. Just be careful, use English characters, not Chinese characters. Normally use "-" to distinguish keywords and companies. So here I use "|" for my own convenience. In fact, it doesn't have any other meaning, it's just for my own comfort.
Since the role of keywords is getting smaller and smaller, I just list a few key ones and write them down. Because writing too much has no effect. Mine is written like this: "LV, gucci, chanel, prada, bag wholesale agent, Taobao online store consignment, all in Popular Broadband"
This article is contributed by the webmaster of www.inbags.cn!