The number of websites is increasing by leaps and bounds every day. Although the price of CN domain names has been adjusted this year, the previous low-price "1 yuan" CN domain name policy has left webmasters with a large number of "junk" domain names. If you build a website for each domain name, That is quite energy-consuming (except for those who make garbage dumps)
I believe that most webmasters, like me, have many websites, and a large part of them lack core and features. They look like a hammer in one place and a stick in the other. They are not very formal and it is difficult to retain users. The reason lies in the lack of careful planning before building the website. They just built a website on a whim and did not do a good job in the overall planning of the website. Now let’s discuss the preliminary planning of the website.
1. Website demand analysis
When building a website, you need to do a preliminary demand analysis, especially if you want to use the website to make money. I believe that most webmasters originally want to make money from the website. The best way is to read more successful websites. For cases, start with imitation, look at their content, themes, and choose a good development direction. This is very important. It can be said to be the basis for building a website, so don’t ignore this. Many websites are At this point, we have not done enough, so we are less and less confident in the future development of the website. There is a lot included in this. Specifically, they mainly include:
1. Preliminary market research
2. Determine the overall structure of the website
3. Determine the theme content of the website
4. Select the audience group of the website and analyze the audience for an age group.
5. Determine the website art style and improve user experience, which also lays the foundation for website culture.
6. Organize the content framework of the site
2. Start making a website
After completing the previous tasks, you can start building the website. During the process of building the website, you should also pay attention to the following aspects:
1. Highlight key information and place it in a conspicuous position so that the entire website space is properly sorted. The most important thing for a website is the title. The title is like a street sign. When people wander around your website, they rely on it to guide them. .
2. Your webpage should be easy for people to understand, so "fool" style browsing is very important. When I look at your site, I can easily find the content I am looking for. Don't make the website too complicated, so that After people came in, they couldn't find the way, and in the end they just closed the door.
3. The smaller the web page, the better. Try to streamline and optimize it, especially the home page. If the main body of a website page cannot be displayed within 10 seconds, visitors will quickly lose interest in the site. Of course, there are exceptions. For example, the content is so exciting that people can’t go. No matter how visual art sites are, speed cannot be the only design criterion.
4. Make your website navigation clear and easy to find. Website navigation has two functions: one is to guide visitors to browse, and the other is to optimize your keywords. Navigation can highlight the main content of the website and make it easier to find. Design the navigation of your website with the most concentrated words that best express the main content.
5. Make good links. All hyperlinks should be clearly marked to readers. All navigation settings, such as image buttons, must be clearly marked so that people can understand them. Don’t be distracted by the excitement of visual effects. , so that people don’t know east, west, north, south. It’s best to use conventional link text colors: blue for unvisited links and purple or maroon for clicked links. If you must be unique, think about how to highlight the text of the link, such as bolding, increasing font size, adding vertical marks on both sides, or a combination of the above.
3. Website operation and promotion
How to let users know about your website and how to let users find you is an immediate problem. Everyone knows the importance of this issue, but for those novice webmasters, most of the concepts in their minds are: With a website, people will naturally come. Don't blame them, the deceptive propaganda of the merchants is so successful. How could they know that there are countless websites on the Internet that no one cares about, and they have become no man's land. Therefore, after we build the website, we cannot ignore the subsequent promotion and publicity work. The main promotion can be from the following aspects.
1. Exchange links with other websites. This is a more effective way of early promotion. The quality of the link must be high, otherwise it will be difficult to improve the PR of the website. The so-called high means that the exchanged links are highly popular. Measured by Google's standards, it is the PR and Alexa ranking of the website, and whether the external links of the website are also of high quality. It may not be easy to find sites with high PR or high Alexa ranking to link to in the early stage, but as long as the content of your website is attractive, many people will still follow your lead. By the way, you can buy links in the link group purchase of bbs.admin5.com, which is still helpful to the website and relatively safe.
2. Use blogs to attract traffic. Because the content of blogs is original, search engines give relatively higher weight to blogs. When updating content on the blogs of major portal websites, add the name of your website. Links, search engine spiders will follow the links to your site, and if your content is updated and original, search engines will be very willing to include your content. www.333fzl.cn is a good example. Basic search engines will visit several times a day, and the inclusion rate can reach more than 80%.
3. Most of the traffic of most websites comes from search engines, so the first thing we need to do is optimize for search engines. This is the SEO technology that everyone often hears about. The main thing is to optimize the keywords of the website pages and articles. Don’t do the more popular keywords at the beginning. Do some optimization of long-tail keywords first. I saw such an article when I was browsing the A5 forum. , is to optimize the keyword "Tudou.com", because the competition for this hot word is too fierce, so we can first select some keywords such as "Tudou.com movie". There is also keyword density. When controlling keyword density, the frequency of the key words you want to do should not exceed 5%-10% on this page. Otherwise, search engines will think that it is building a wall on keywords, and will think that it is cheating and punish the website. Then the gain outweighs the loss.
4. There is also the idea of not relying on search engines to build a website, but relying on popularity and content to attract people. This is the state that a website must reach in the later stage. In this regard, it is necessary to do a good job in offline promotion, especially local industry websites or classified information websites. Offline promotion is particularly important, because this kind of website wants to make money from local consumers, and there are many benefits to influencing them well.
5. This is the hardest thing to do, and also the most important point, that is "persistence". The most important thing in building a website is persistence, and the winner takes all.