The ultimate goal of SEO should be to attract users with content, stick users with content, make the website sticky, bring traffic to your website, and also bring what users want! If your webpage cannot bring users what they want, or sometimes it harms the interests of users, then no matter how good your SEO optimization is, it can be said to be rubbish SEO. Turning visitors into real customers is the key The last word!
Now SEO is basically not a problem. The problem is how to convert SEO traffic into real orders?
Many companies have made a very serious mistake, which is to only focus on the traffic of the website and ignore the customer transaction rate. In their eyes, perhaps online marketing is traffic, and traffic coming online is the so-called online marketing.
For some companies, their website traffic is relatively large, but there are very few customers who actually call for consultation and negotiate business. So what is the reason for this? It is relatively simple to bring potential customers to the website, but how to retain the users who come to the website is a more important and more difficult thing than online promotion. For us, we should pay more attention to the customer conversion rate of the website. If there are no business calls from the Internet, there must be problems. What work does the website need to do to increase customer conversion rate? You should pay attention to the following questions:
1. The website design must be beautiful: the first impression of the website must be good. Just like the feeling of meeting a customer for the first time, it should make people feel reliable and trustworthy. The website design should be beautiful and grand, and the text description should be direct and simple, so that users can find the content they need at the first time, and gain an in-depth understanding through the guidance of the website. Many websites are beautifully made and the content is also What consumers desire and demand, but the final step of sales is not done well and the sales are not achieved within the best time. Many netizens leave the page. They cannot find your website the next day or have already lost your business. The name has been forgotten.
2. Good communication is the key to success: This is something that many companies ignore, because you have to understand that since the visitor found your company online, he must have chosen to find relevant information online for convenience. Just ask if your website does not have online consultation, but all your peers have this function. Which one do you think is more convenient for viewers? In fact, this function also provides free online consultation.
3. Discount advertising information: Discount and promotion information can effectively increase user conversion rate!
4. Are there many relevant certificates on our website that can increase customers’ trust in us, such as various qualification certificates? Are the required relevant procedures complete?
5. Persuasive customer cases: Customers are more willing to receive third-party evaluations (when users choose suitable products or services for themselves, the user's psychology is confused, then display your customer cases and customer cases on the website Evaluations, etc., allow users to first generate trust after reading what the third party has to say, and secondly, create psychological assumptions. Users can also imagine themselves as the results of third-party success stories at this time, giving a very clear user guideline)
6. Is our contact information in a conspicuous place? Is our contact number answered during working hours or even 24 hours a day?
7. Can users quickly understand our products and services when entering our website?
8. What are your customers thinking and what do they care about?
9. Where do your customers come to your website from, why do they click on your website, and does your website meet their needs?
10. Customers have questions: Is it easy to answer questions? Does it save customers’ browsing and searching time?
11. Online payment: When users gain trust in you, they will take some purchasing actions. At this time, if the website provides users with a convenient and fast online payment system, it will play a great role in guiding purchases. effect!
12. The last point is to ask your online customers why they choose you? This is very important!
I believe it is very simple to improve the transaction rate on your website as long as you do these few things. When there are no major problems in website promotion, your business will become easier and simpler.
Source: SEO Dongguan SEO
http:///www.seo66.cn