Many people think that a high PR value of a website means a high ranking. In fact, this understanding is wrong. The difference between weight and ranking is still very big. What is the weight of a website? Weight refers to the importance and authority of a website in SEO. SEO gives a website a kind of treatment. The ranking is mainly the ranking of a specific keyword on Baidu.
In fact, we can understand weight as the popularity of a website, just like celebrities or well-known brand companies in our reality. The ranking is what celebrities say or the products of brand companies. Obviously, the weight of the same words spoken by different people will be different, and the value of the same product and different brands will also be different. This is the relationship between weight and ranking.
Returning to the website, we can also understand that on a website with high weight, the ranking of each web page will be high. Note that we are talking about individual web pages here, not a single web page. Of course, there are many factors that affect web page rankings, including page optimization, external links, etc., but a high-weight website has good innate advantages for each page!
To give a simple example, the current free novel website http://www.dgleddeng.com has tens of thousands or hundreds of thousands of IPs included in Baidu. However, some of these novel websites only have a few hundred IPs per day. If the weight of your site is high and the rankings of tens of thousands or hundreds of thousands of pages are improved at the same time, it is normal for the traffic to soar to hundreds of thousands.
Nowadays, many webmasters have entered into a misunderstanding. They only care about the ranking of the homepage, choose a few popular keywords, and use various means to improve its ranking. In this way, although they can get thousands of traffic every day, the ranking is not good. It is stable and easily punished by Baidu. Once this keyword is ranked, the overall traffic will disappear. And if you focus on the optimization of the entire site, as long as the weight goes up, tens of thousands of pages, and tens of thousands of traffic a day, it will be very easy and stable. This is the long-term way.
So, how to improve the authority of the website?
1. How long the website has existed
From the time a website is included in a search, its existence is an accumulation of value every day. This period of time is like the course of life, and there are records. If there is cheating or other adverse effects. No matter how long it takes, the effect will not be obvious.
2.Domain name
The factors of domain name suffix gov edu, domain name time, and domain name are relatively small, because ordinary websites hardly need to consider it. There is no way to change the domain name's existence time.
3. Website content
Content is the most important factor. Without content, the website will have no meaning.
The purpose of search engines is to provide searchers with the most accurate and high-quality content. This is also the most important technical means for search engines to win in a fiercely competitive market. Therefore, content optimization in website optimization is to make your website more attractive. Content is valuable, and at least search engines should think so.
If the content is all collected, such as various novel reading websites, then start with the program and structure and try to distinguish it from others. If the amount of information is small, try to be as pseudo-original as possible. In fact, the most important thing is the theme and category of your website. If I expand on this point, there is not enough space, so I will take care of it myself. Most websites are fundamentally based on this.
4. Website stability
A website that often cannot be opened will not be a good website in the eyes of search engines. Even the speed at which a website opens is an important issue. This has a huge impact. So be careful when hosting or looking for space, and don’t spend tens of dollars just for the sake of cheapness. If the website is efficient, the loss of being down for a few hours is far greater than the small gains.
5. Website activity
A site that is not updated regularly will lose its activity. Especially for "personal websites" that mainly feature a large number of novels, if updates are stopped, the weight will gradually decrease. Therefore, it is quite hard to be an individual webmaster now. You cannot leave it alone for half a year, otherwise the traffic will gradually decrease.
The problem with corporate sites? Most corporate sites generally do not have the ability to update, but the search rankings of corporate sites are relatively high because search engines can identify corporate sites.
6. Website integrity
In addition to the PR value, Google also has an integrity index. That is, through the analysis of some high-quality websites, some indicators that an "honest" website should have are given, and these indicators are used to analyze the integrity of a website.
What are these integrity indicators? Detailed contact information, whether there is a copyright statement, company phone number, fax, address, etc. This is relatively new. For individual webmasters, this is a breakthrough. At least, search will not make phone calls or go door to door to verify the correctness of these contact information, right?
7. Website links
Links and content are the most important tasks in website optimization. No matter how the search engine algorithm changes, or even changes every day, links and content are always the most important. The value of a link is not the IP, but the transfer of weight. To search engines, a link to your website is equivalent to a positive vote for you. At present, the weight brought by links still accounts for a large part.
Weight is not equal to ranking. It can be said that the weight of a well-optimized website is much more important than ranking. If you want to build a large and long-term website, the first thing in SEO planning is to consider how to improve the weight of the entire website and make full use of these weights. .