Keywords are the focus of the website. Based on SEO, keywords occupy a high position on the website. Of course, keyword mining is also very important.
Choosing keywords in your business is important. A problem arises when companies choose keywords. The products our company makes do not have any search volume at all. For example, if there is a popular keyword and an unpopular keyword, the popular keyword can get a lot of traffic every day even if it is ranked on the second or third page. But if it is a very unpopular keyword, even if it ranks first, the amount of traffic coming every day will only be a few. So even if a website ranks first, does it have value? Obviously it doesn’t make any sense, so we should learn how to mine keywords well.
Keywords are divided into unpopular keywords and popular keywords. Of course, unpopular keywords are words that no one usually pays attention to. Then popular keywords can be clearly defined as words that many people pay attention to. How should we start with unpopular words and hot words?
There are many ways to mine popular keywords.
First: Baidu Index. http://index.baidu.com Baidu Index can roughly analyze the daily trend of keywords. Evaluate the level of keywords chosen by an SEOer.
Second: google adwords keyword tool, this tool is basically the same as above. Address: https://adwords.google.com/select/KeywordToolExternal
Third: Popularity list, the search engine has a search ranking list every day. Baidu Hot List http://top.baidu.com/, Google Hot List http://www.google.cn/rebang/home, Sogou Index http://top.sogou.com/. They are all worthy of our attention.
Fourth: Of course, it is the prediction of keywords. Of course, this is SEOER’s understanding of the Internet. Analyze accordingly. For example, many SEOERs started working on the term "Little Shenyang" before the Spring Festival Gala. Of course, it goes without saying after the Spring Festival Gala. Naturally, it occupies the search engine rankings every day.
Fifth: Create keywords. Of course, you must have great strength. For example, Kaixin.com.
Of course there are many more methods, these are just a few mentioned.
How companies choose keywords
Some people may find it difficult for companies to choose keywords. Because if the products our company makes are very unpopular and there is basically no search volume every day, then it is impossible for us to create very popular keywords for traffic. Even if there is traffic like this, it doesn't make much sense. For companies, real customers may be our core. So how should we choose at this time? For example, if we are engaged in medical care, then we should choose. Healthcare knowledge, more related keywords such as products. Because we should be more interested in discovering target customers to gain the company's benefits.
Author information: Chengdu Guiren, student of the first talent training program of China SEO Forum, Chengdu SEO Guiren's blog www.chengduseo. Webmaster, SEO exchange group: 33829654 Welcome to join.
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