Some SEO friends on the Internet have always said that the title length should be within 60 bytes, which is about 30 Chinese characters, because titles with more than 60 bytes will be omitted by Baidu. Some friends have told me this.
Recently, I did a test using a friend’s format converter website. I used an extra-long title to test whether Baidu really ignores content beyond 60 bytes. The test page address is: http://www.geshi123.cn /3gp_zhuanhuanqi/ The title is: 3gp format converter, 3gp converter, 3gp video converter, 3gp conversion tool - Format Conversion Network provides a free 3gp format converter, a total of 83 bytes, 1 week later, searched on Baidu: "Free 3gp Format Converter" found my test page on the first three pages, but you can see how this title appears in Baidu: http://baidu.com/s?wd=http://geshi123.cn/3gp_zhuanhuanqi / There is 3gp format converter in front of the title, and the word "free" does not appear.
Why can my page be found through the "free 3gp format converter"? This shows that for Baidu, the title length is not limited to 60 bytes. The following summarizes some issues that should be paid attention to when using titles in SEO.
1. Keep the title as concise as possible, without adding some useless words, and reduce keyword noise. For example: a completely free 3gp format converter, which can be simplified into a free 3gp format converter. Because of the word "completely free", users don't search much when searching.
2. Under normal circumstances, the weight of keywords in the title decreases from left to right.
3. The title should not be too short. I am also testing this. Look at the title of www.leiren1.com. I put more than 30 Chinese characters before. The traffic from the word "leiren" on Baidu is about 300. Now after I changed the title to "Reverent", my ranking on Baidu has basically remained unchanged, but the traffic coming in is less than 50 per day, and the traffic is only 10% of the previous one. It is easy for people to overlook this problem. Why is there such a big difference in traffic despite the ranking not changing? In fact, the reason is very simple. That is because the title is too short. After searching the results in Baidu, it is difficult for users to see your website. And it's hard for the mouse to go over your title. Please see the effect: http://baidu.com/s?wd=%C0%D7%C8%CB
4. The title must be “original”.
5. Generally, two identical titles do not need to appear on a website. Dedecms does this better. Every time an article is posted, it will automatically detect whether there are duplicate titles.
6. The keywords in the head tag and the page description tag should not be the same as the title.
7. If you want to optimize the entire site, you should add the column name and website name at the end to increase the relevance of the entire site content.
8. When you decide to optimize some keywords, you don’t have to embed the keywords in your title tag. You can try two methods: long-tail words and combination words. (a) Long-tail words: For example, a word "Shanghai Software Development Company" from a client (www.taolang.net) I worked on last week can actually be split by Baidu into Shanghai Software, Shanghai Software Company, and Shanghai Software Development. , software development, software development companies, etc. So if you want to do optimization with one hand, it is recommended that you use long-tail words to cover small words. (b) Combination words: For example, the title "Format converter, avi, 3gp, mp3" will be split by Baidu into avi format converter, 3gp format converter, mp3 format converter, and mp4 format converter. Finally, let me explain that these two methods require slightly more weight when ranking than being completely accurate to a certain keyword.
9. The title must be written according to the user's search habits, such as: "avi format converter 3gp format" and "avi to 3gp". The word "avi to 3gp" must conform to the user's search habits. How to explore user habits, I will next time Write a complete article to admin5.com.
Okay, the above are some personal experiences about writing titles. Hope it helps everyone. You are welcome to reprint this article. Please ensure that the article is consistent with facetosun.cn before reprinting.