Brand is the soul of an enterprise. Xie Ke believes that brand is an intangible asset that brings premium and added value to the owner. Every enterprise wants to have a high brand awareness, because it is an important symbol of an enterprise.
So how does a company build its own brand awareness? More and more companies are being established today, and in the same industry in the same city, several companies may be established in one day, and each established company must have its own brand and make customers remember their name. Just like we know that giving gifts gives melatonin.
Now is the information society. As the fastest and latest information source, the Internet has been favored by many small and medium-sized enterprises for its fast speed and low cost. Therefore, most people will choose to increase their brand awareness through the Internet, so Building a website and then promoting it is the promotion path taken by many companies. Many people hope that target customers will know to look up information on their own websites when inquiring about our related business. My goal is that when people in the Northeast have health problems, they all know to log in and consult online doctors.
Our Guangzhou website construction www.166800.com website brand promotion plan:
1. Optimization and construction of Guangzhou website
Many people find it strange, why is it called optimization construction? Xie Ke believes that website optimization and website construction are inseparable. We must implement SEO optimization technology according to the website itself during construction, which is conducive to search engine crawling. , which will be of great benefit to future promotion.
2. Guangzhou website construction and search engine promotion
At present, the website can be promoted mainly on Baidu and Google, because these two search engines have occupied the vast majority of the domestic search market. Seizing these two markets is equivalent to seizing business opportunities. (Don’t think that because your website has been optimized and ranks well in Baidu and Google, you don’t need to do online promotion. It’s completely wrong to think that way.)
3. Release enterprise information
Find some free trading platforms and classified information to publish your product information, because these are free. In addition, you can go to some paid platforms. Generally speaking, the cost is not high. This depends on the situation of your company.
4. Publish soft articles
Xie Ke personally believes that you must first understand your own products and their characteristics, and then write out the characteristics and advantages of your products and publish them on relevant industry information, or places where your target customers often visit. What I want to remind you here is, The results of writing soft articles cannot be seen in a day or two, but must be persevered.
After doing a good job in promoting the company's brand, remember not to forget the after-sales service, because this is also a very important step in building the company's brand and a stage of word-of-mouth marketing. Therefore, the follow-up services of the enterprise must be provided well.
The article is all typed by Xie Ke. Please indicate the author when reprinting. Thank you.
Article from: www.166800.com