In one week, the Dragon Boat Festival is coming. Shops on the street have also begun to hang up promotion advertisements for the Dragon Boat Festival, hoping to increase transactions and increase profits during the festival. For us webmasters, we must make good use of every holiday promotion opportunity. Promoting important holidays well will not only leave a deeper impression on your visitors and make them remember your website. It can also quickly increase website traffic. Now, in conjunction with the promotion of our Dragon Boat Festival website, I will talk about my experience and methods. I hope it will be helpful to novices and experts should not laugh at it.
First of all, the look and feel should be different from usual. Webmasters who have the ability and time can design special styles for important holidays. Elements that match the festive atmosphere can be added to the design. For example, dragon boats, rice dumplings and other elements can be added to the style design of the traditional festival Dragon Boat Festival. Webmasters who do not have the time or ability can also go to the CMS website to download a style that is more in line with the festive atmosphere. Doing this can give old visitors a brand-new feeling, make them feel that your website is managed with care, and increase visitor stickiness. Many people pay great attention to the development of new users, but often do not pay enough attention to old users. Many webmasters are strong in SEO and can obtain relatively large traffic in a short period of time through SEO optimization, but they often cannot retain old users. As long as the website is K, the traffic of 20,000 IPs will immediately drop to less than 200. In fact, running a website is the same as doing business. It is often more cost-effective to retain old customers than to develop new customers. If a website wants to achieve long-term success, it must work simultaneously on developing new users and retaining old users.
Secondly, in terms of content, some topics can be set up for important holidays to publish holiday-related content specifically. The benefit of doing this is not only to improve user experience, but also to capture and obtain keyword traffic during the holidays. I have always used this method to generate some holiday traffic, and it works every time. During the Spring Festival, I set up a Spring Festival Gala topic on one of my websites, and then optimized it slightly through SEO. As a result, this topic brought me more than 3,000 IP traffic every day during the Spring Festival. During the Two Sessions, I created a special topic for the Two Sessions, which also brought considerable traffic. As for how to create a topic, I previously wrote an article on Webmaster.com titled " How to Create a Topic on an Article Site to Get Popular Traffic in a Short Time ". You can refer to it.
Finally, using holidays to hold some activities can also have good results. You can refer to the www.yidao5.com website. They are using the Dragon Boat Festival to carry out free calculation and training activities for experts. The effect seems to be pretty good, and there are still many people participating. If your website is a local portal, during the Dragon Boat Festival, you can hold some local gatherings or organize tours. If you have the strength, you can also cooperate with local merchants to carry out some promotions, trials, group purchases and other activities. There are a lot of ideas, just think of them yourself.
Finally, I wish everyone can grab more traffic during the Dragon Boat Festival and convert the traffic into customers and cash.