Since SEO can affect the ranking of pages, the importance of SEO optimization for websites is self-evident. So how should the website be optimized? Next, I will briefly talk to you about the seven necessary laws of SEO. Experts can pass by.
1. Rent a good server space
For the average webmaster, renting a virtual host is enough. If you are an enterprise, you can buy a server and put it in the computer room for hosting. Let me tell you what you should pay attention to when renting a host. When renting, be sure to check whether the server has been punished by search engines. Otherwise, no matter how good your website is, you will suffer.
To check whether the server IP has been punished, you must first see which websites this server serves. You can use online tools to query, query URL: http://whois.webhosting.info On the corresponding page, enter the server IP address. Copy the domain name displayed on the page to the webmaster query tool to see how many pages are included. If multiple domain names are not included, the server may have been punished. If most of them are included, you can use them with confidence. The second is the quality of the server, which must be stable and fast. Ability to respond quickly to pages. In general, a good server will play the most basic role in SEO (search engine optimization) and online marketing.
2. Good website navigation structure
A good navigation structure not only helps users browse the website easily, but also helps search engines determine the professional program of the website. Search engines will pay more attention to websites with professional programs.
So what factors should we pay attention to in website navigation structure?
(1) Website navigation should be clear and concise
General website navigation mainly connects the first-level directories of the website. Through them, users and spider programs can go deep into layers and access all the content of the website.
(2) Website navigation should use text links
Many websites, in order to be beautiful and beautiful, use flash buttons and js as navigation links. This is very unreasonable because the links in the buttons are difficult to be discovered by spiders.
(3) Selection of domain name
To make a website rank higher in various search engines, it is inseparable from the choice of domain name.
What kind of domain name is conducive to website ranking? That is a keyword domain name or a domain name containing keywords.
A keyword domain name is a domain name prefixed with a keyword. For example, the word "machinery" can be registered with jixie. com, for websites whose keywords are in Chinese, using the pinyin of the keyword as the domain name will have good results.
Of course, the resources of keyword domain names are limited, and most of them have been registered, so we might as well register the keyword "machinery" as just mentioned into a domain name like jixie68.com.
In the design of directory paths and file paths, there is a principle that file name paths and file names containing keywords are more advantageous than not containing keywords, second-level domain names are more advantageous than column pages, and column pages are more advantageous than internal pages. Static paths have advantages over dynamic paths. Take these points into consideration when designing the directory domain name.
4. Web page title TITLE and META tags
Web page titles and META tags have a great impact on the ranking of web pages in major search engines, so the design of titles and tags is also very critical.
First of all, let’s talk about the title. The title of each web page should be different and consistent with the content of the web page. It is best to highlight 1-2 keywords in the title of each page, and the title should not be too long, preferably no more than 30 words. Chinese characters, 60 English letters.
Then there are META tags, separated by commas. It is best not to write irrelevant keywords. Summarize the main content of the article in one sentence and add keyword optimization appropriately. At the same time, search engines want to see a frequently updated web page, so at least 3-4 articles or content should be updated every day.
5. Optimized web content
In search marketing, content is king. Excellent content is always the most important factor in attracting search engines and viewers. So what kind of web content is considered excellent? Let me tell you next.
(1) Originality
Original content is easy to be cited by many websites, and the link to the original page is usually added to the reference. This page can get a better score and will naturally rank better. However, if there are already many pages containing this article before, Then this page will not be taken seriously by it, and it will be difficult to obtain a better ranking, so at this time we need to perform "pseudo-original" processing, that is, modify the article title and content.
(2) Rich content
Rich website content will allow search engines to increase their collection and include articles of the same type on the same page or channel, so that viewers and customers can read related articles by opening these links. This page consisting of a series of articles is called a nested page. Very helpful for SEO.
(3) Content is expressed in text
The content should be described in reasonable text. Try not to use pictures, flash, and js to describe the page content.
6. Keyword Density and Position
Keyword density is an important parameter in search engine algorithms. The more keywords emphasized by a website appear in the web page, the higher the frequency, the higher the probability of being searched, and the higher the ranking.
But it’s not that the higher the keyword density, the better. Different search engines have different permission levels. Do not avoid keyword stuffing. Artificial keyword stuffing has been considered a malicious behavior by search engines. Generally, the best keyword density is 2%-5%.
Keywords appear in web page titles, tags, web page content headlines, web page text, image annotation tags and hyperlink annotations, etc., which is beneficial to SEO.
7. Backlinks
A backlink means that there is a link on webpage A pointing to webpage B, then page A is a backlink to page B. Backlinks are also one of the important factors that affect rankings. The more backlinks a webpage has, the more it is cited and the more attention it receives. So the more directional links the better.
If a website page is backlinked by an authoritative website, then such a link is a high-quality link. Backlink pages must contain keywords, which can improve keyword search rankings.
Guangzhou SEO, Internet marketing—Nick. lee