The Internet is an industry with a very low threshold. No matter what academic qualifications you have, as long as you are willing to learn, you can enter this industry. It can be found that many people who are called experts in the industry circle do not have high academic qualifications. For example, Li Xiang from Paopao.com only graduated from high school, and Guo Jijun, a well-known person in the industry, only graduated from a vocational high school. It can be said that as long as you are willing to learn, you can enter this industry. As long as you have a little talent, you can make a name for yourself in this industry.
Precisely because of the low threshold of the industry, many friends who know a little bit about the Internet entered this industry and began to build their own websites, and then began to promote it. The low threshold has resulted in uneven quality of employees. Most of them are blindly building websites and blindly promoting. In the end, although they work hard and are very tired, the results are not as ideal as they imagined.
During the period when I served as the moderator of "Website Diagnosis" in Tuiyi Forum, I also discovered some problems. Among them, the most common one is that everyone's mentality when building a website is too impetuous. I have also seen some problems on major webmaster websites before. My friends’ articles all emphasize that everyone must have a calm mind when building a website, plan well in the early stage, and that building a website is a long-term process. But why do so many people still make this mistake after saying this? The reason is that everyone is too impatient. They are too impatient to read those articles, too impatient to open their first website, too impatient to promote, and too impatient to make money.
In the forum, you can see many websites that have just been online for two weeks. The content of the website is not yet complete, and some columns on the homepage have not been enriched. I came here to diagnose and ask how to promote this kind of website, how to optimize it, and how to do it. to operate. In fact, my answer to these sites is very simple, I can’t say much. I want these friends to understand that website operation is a project. If you are not doing a garbage dump, you must take it seriously and manage the operation seriously. The premise is operation. The early stage of website development is also about operation, not promotion. What is operation? Operation is when you develop source code (of course, many people can now use CMS from the Internet), beautify pages, plan channels, edit content, form the development model of the website, and keep the website on the right track. Only when there is sufficient content and highlights that make you proud of yourself can you talk about promotion. To put it bluntly, "operation is the prerequisite, and promotion is the auxiliary." Just imagine, if you don’t have a website with perfect functions, beautiful interface, and substantial content, why would you promote it to others? Even if you promote it, it is only a temporary IP, a lifeless IP, and even this is counterproductive promotion.
How to make our promotion more effective? The answer is very simple. We must do a good job in the basic construction of the website in the early stage, find the highlights of the website, that is, the core competitiveness of the website, and convey to our users what we most want them to know. Of course, What is conveyed to them is also what they want most from our site. Only with these in place can we have the basis for promoting the website. In this way, when we do promotion, we can achieve better results and achieve a higher user conversion rate.
There are also many good sites in the forum. They run a site carefully, but when it reaches a certain stage of development, they encounter bottlenecks. So, when they communicate with us, it is true that the more everyone talks, the happier they are, and the more they talk, the more new promotions they can generate. methods, generate good operational ideas, and of course everyone has become very good friends.
So in the end, I still want to say a few words. Building a website is like being a human being. Don't be too impetuous. Calm down and think carefully. Treat the website as a career. Do a good job in early operations and infrastructure construction to form your own competitiveness. Even if you don't Deliberate promotion can also create a good word-of-mouth effect, and promotion can make you even more powerful.
This article was first published by Wang Yuezhang's website promotion blog http://www.7yuezhang.com. It is a copyrighted article. Please keep it for reprinting.