In SEO work, the selection of keywords has a great impact on whether the entire SEO work is effective. If the keywords are not selected properly, it will lead to high keyword rankings, but not much actual traffic and fierce competition, making it difficult to rank. Top rankings in major search engines and other issues. Therefore, here we will discuss with you how to obtain golden keywords.
What about the so-called golden keywords? Golden keywords are long-tail keywords other than the target keyword, but the traffic of this long-tail keyword is closer to the target keyword, and this word is easier to rank at the front! Because there are fewer people competing. When you see this, are you excited? How can we judge the golden keywords? We will give you the strategies one by one:
Example: Let’s search on Baidu: enter wedding and search for related searches. The Baidu index of the word “wedding host word” is 737, while the Baidu index of the word wedding is 891. Next, check how competitive the two are? The natural ranking of weddings On the first page are Baidu's three major products: Encyclopedia, Video, and Tieba, while the other sites are all well-known websites (main domain names) in this industry. The first natural ranking page for the word "wedding host words" is some content pages. It is almost impossible to see the main domain name ranking at the top. This shows that it should be very difficult to get this word into the top three, and the traffic will be very objective.
(Click until then and think more.)
Things to pay attention to when selecting keywords:
Before selecting keywords, you must understand one issue: keywords are all searched by netizens. Therefore, there is a very important relationship between Internet users' search behavior and keyword searches. For example, if we want to select keywords for the content page or topic page of an industry portal, we must first know some characteristics of the industry and select some keywords that may be searched more. In addition to searching for relevant keywords on Baidu and Google, we can also use the keywords made by other websites in the same industry as a reference to extend more long-tail keywords.
In addition, we can also use the bidding ranking tools provided by some search engines to check how competitive a certain keyword is. For example, Baidu's PPC, Google's Google Adwords, etc. query the PPC cost of a certain keyword. Generally speaking, the lower the price of a keyword, the less competitive it is, and vice versa.
Let me emphasize one point here: good keywords = target keywords + long-tail keywords + word segmentation technology + reasonable distribution. I hope everyone can dig out some golden keywords. Next time I will explain the secret of word segmentation through a practical case!!!
This article was first reprinted by www.lunce.net Webmaster's Policy. Please leave a link. Thank you! Internet Marketing Research Center QQ Group Communication: 86170962
Welcome to reprint, @Copyright | Please be sure to indicate the source of this article and the link to this site when reprinting