Exchanging friendly links is one of the most common things that most webmasters do, and it seems to have become a daily routine. However, for novices, this is not a very simple thing, and there are many skills that are very worthy of attention. Today I would like to briefly talk with you about some things you must pay attention to when exchanging friendly links.
1. The PageRank value of the other party’s website, which is also the PR value.
Usually this is the most important point for webmasters when exchanging friendly links. Although many webmasters claim that "the role of PR value is very small", they "never let it go" and are unwilling to link to sites with lower PR than themselves. .
In fact, the higher the PR, the more valuable the link is generally. After all, the PR value still reflects the popularity of a site on the Internet.
2. Link keywords, that is, anchor text, and related link descriptions.
This is also easy to understand. Usually we will use some words related to our own website as the anchor text of the link and let the other party add it to the corresponding page. Then there is actually a lot of knowledge about the choice of anchor text. Personally, I think it should neither be too general nor highly repetitive (that is, always use a certain keyword)
3. Location of friendly links
Generally speaking, the positions on the left are the best places for friendly links - many people who specialize in buying links buy these places - but the fact is that the vast majority of friendly links are at the bottom. At this time, we have to choose the appropriate "neighbors". Websites that are adjacent to yours can often have a better friendly link effect.
4. Others: such as the length of time the link exists, whether the link is text, picture or js, the inner and outer pages of the link, etc.
Original text: Guangzhou website construction company blog: www.wenfor.net.cn
Please point out any shortcomings! Thank you.