Although search engine optimization is being accepted by more companies and has become a highly effective marketing tool, it is undeniable that some negative information from search engine optimization itself still does not allow trial users to completely accept it with confidence. In response to this problem, columnist Patricio Robles of econsultancy.com website proposed ten steps to SEOers that can change the performance of search engine optimization. They are described respectively as:
The first point: optimization results are not guaranteed. No matter how in-depth you understand search engines and how much experience you have in search optimization, you cannot guarantee future optimization results to your clients out of thin air, because many details in this process are beyond your unilateral control. What you can do is describe your optimization process and the performance that the process may bring to your customers, rather than ensuring the ranking of the optimization results or the accurate number of imports it can bring recently.
The second point: Set the optimization expectations reasonably. Without ensuring the best optimization effect, you cannot give your customers the illusion that you can reach a certain level, which may cause trouble in your implementation steps during the operation. What you can do is discuss the possible results with your customers based on actual analysis, so as not to cause unnecessary disputes at the end of the summary.
Point 3: Inform your customers of some relevant knowledge. Some people who are engaged in search engine optimization adopt a confidential attitude towards their customers in the process of serving merchants, believing that these steps of search engine optimization should not be known to customers and are a potential trade secret. Customers expect operational transparency, and SEOers want to keep so-called business secrets. The result of this is ambiguity between customers and operators, because all customers who provide funds want to know how their advertising investment is used. Such use How it is carried out and what effect it can produce. What you should consider at this time is not to hide technology, but to implement knowledge sharing in order to convey your operational efforts and core competencies to customers.
Point 4: Admit what you don’t know. Search engine optimization is a dynamic field that is changing with the changes in search engine rules. Even if you have many years of operational and marketing experience in this industry, you still need to be honest with your clients about some of the details that may be wrong with you. Still not sure. In this way, technical problems will not arise in future case operations, which will neither achieve the optimization effect nor make it difficult for oneself to step down.
Point 5: Always update and absorb the latest technology. Similar to the fourth point, it is impossible for you to know everything about search engine optimization. Changes in search engine rules force you to always pay attention to the latest technology in search engine optimization. Customers don't expect you to provide services to them in 2005 with products from 2005.
Point six: Establish your work attitude. Search engine optimization is just a working process and means rather than the ultimate goal. So you need to explain this clearly to your customers. Without this, the final performance of your search optimization may be greatly reduced in the eyes of your customers. Because they cannot see the ongoing process in the future, you need to remind them in advance.
Point 7: Don’t violate the search rules. If you are a master of SEO, you are probably quite aware of the subtle differences between black hat optimization and white hat optimization. Therefore, you should stay awake at all times when describing it to your customers, and you should not promise your customers to implement methods that are considered cheating, because your responsibility is to optimize your customer's website rather than causing them to be cheated. Standing damage.
Point 8: Provide effect tracking. Although not every client will ask you to provide long-term performance tracking after optimization, it is best for you to consciously provide data in this area. Firstly, this is what you should complete yourself. Secondly, these data can effectively prove your The work will bring you good word-of-mouth effect and help you with your next case.
Point 9: Don’t confuse SEO with paid search advertising. Please be careful to identify SEO and paidsearch, because many customers who implement search marketing operations do not know this.
Point 10: SEO is not just for Google. Although for now, global search is still dominated by Google, which occupies the main share, and search engine optimization rules are more specific to Google. But in fact, not all people are using Google. Some customers are also using Yahoo, Baidu (if they are in mainland China), etc. They also have problems with ranking and imported traffic. You also need to consider the optimization of these search engines. .
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