Nowadays, many people often ask in forums why other people's sites are not so good. But the rankings are always better than mine. So how can I surpass him? In fact, at this time you should compare your site with his site. If it is the same in many places, then please pay attention to the layout of your site and other sites. This is very important. Control of keyword layout and density is very important. So what should we do?
keyword density
In fact, I don’t recommend that everyone pursue the density of keywords here. Only by naturally distributing the following points, the density will be natural and reasonable.
First.TITLE
Second.META
Third. Website title
Fourth. Image ALT comments
5. Web page content
Sixth. Anchor text in the website
Keyword layout
Keyword layout is of course the distribution of keywords. So let’s start with the site. After countless SEO experts believe that it is important to have keywords at the top of the website and at the top to stand out in a special way. It should appear naturally in other places on the website and should not be piled up. For example, if the word "Chengdu SEO" appears in many places on the website, it will definitely be linked. Then, search engines will think that this website has a lot of content around the theme of Chengdu SEO, so they will think that it is easier for the website to rank higher if it is particularly professional. In fact, when the content layout of the website is well done, then they will fight hard. It is the external link of the website.
What are backlinks?
Backlink means that web page A has a link pointing to page B, then page A is the back link of page B, which can be called backlinks and external links. There are many ways to create external links to a website. Here are some common ways to add external links?
Website external links
First. Forums, blogs, and message boards are the source websites for publishing website information and leaving information.
Second. B2B classified website (you can publish your own relevant information, do business while adding an extra external link)
Third. Soft articles. Publish articles that are valuable to your readers.
Fourth. Network resources, this is very important. For example, if the optimization techniques are equal, the one with superior network resources will definitely rank higher.
Fifth. Friendly link exchange
Sixth. Build your own blog.
Seventh. Of course, it is mass messaging that many people want to use now. (Personally not recommended)
Eighth. In fact, there are internal links to the website.
Friendly links were mentioned above, so how should we choose friendly links? What kind of links cannot be done?
First, the website was demoted and K-listed. You can use sit:+domain name.
Second, search engines do not include it.
Third. The other party has too many links. Nowadays, many webmasters like to look at PR value. So some people like to exchange with sites whose PR is higher than others. But the site has hundreds of links. Site links like this are meaningless. You can get a few percent of the effect.
Fourth. The other party uses the inner pages to link to your home page. This behavior is generally not advisable. Because the other party uses the weight of a page. Change the weight of your entire site.
Fifth. Friendly links use JS or iframe. At present, SE's crawling of jS is not very good, and some will not crawl at all.
Sixth. The entire site uses FLASH.
Seventh. The other site uses robots.txt to hide spider crawling. Such links have no effect.
Eighth. Sensitive words appear on the other party's website. If you are K, you will be directly implicated.
9. Website snapshot. Some websites are now in June. But the snapshot is still stuck in April.
Tenth. The website has not been updated for a long time or is unmanaged.
11. Friendly links use jumps.
There are many mentioned above, so we should choose high-quality links. Finding quality links to rank us on is easy.
How to choose high-weighted friendly links?
First. Authoritative website: Linking to the homepage of an authoritative website in your field will be of great help to you.
Second, the website is updated in a timely manner so that SE spiders can crawl it in time. For example, you have written an article now. Then you can search on the search engine in three minutes.
Third. The PR value of the website. This point is mainly for Google. It is not of much use to Baidu.
Of course, when you make backlinks, don’t use the website name or company name and LOGO. You should use website keywords as links, and a link will link to your site. Then search engines will think that the site has given you a vote. Then the anchor text words you make will naturally get good rankings. When the search engine updates the website, it will update your website along with the links. Of course, there is another point: you cannot add a lot of high-quality external links at once. High-quality external links should be added gradually. Do not add dozens or hundreds of PR3 or more in a day. This is very dangerous. SE will think it is buying links. . Rights reduction will be carried out. It should be added regularly.
In fact, for keyword ranking, we should pay more attention to the construction of the website and the layout of the website.
Author information: Chengdu Guiren, student of the first talent training program of China SEO Forum, webmaster of Chengdu SEO Guiren's blog www.chengduseo.org, SEO exchange group: 33829654. Welcome to join.