Search engine algorithms are becoming more and more sophisticated, and when a website is crawled by a search engine, they take into account keywords and phrases for indexing. Long-tail keyword selection is a very important task, and the most important thing is to deploy it based on the search intentions and ideas from the customer's perspective. For example: If a consumer wishes to purchase "pink furry strawberry slippers" it would make more sense to search for it rather than implement the entire phrase "furry slippers", "furry strawberry", or "strawberry slippers" and try to pass irrelevent Filter search results.
Long-tail keywords have very little competitiveness, but they can effectively improve the website’s ranking and traffic in search engines. Long-tail keywords are phrases consisting of a string of three or more related words that exist in the title and content of a web page. Long-tail keywords are not target keywords, but they can bring search traffic. If a website has a large number of long-tail keywords, the total traffic it brings will be very large. The basic attribute of long-tail keywords is: scalability , highly targeted and wide in scope.
The long-tail key deployment effect reaches the most ideal state, that is, each page can be recognized by search engines very quickly. When the long-tail keywords are improved in ranking, every page with long-tail keywords will become the entry point for traffic. , making each page play its role. Based on past operating experience, a specific page should deploy within 3 long-tail keywords. If you can expand editing based on long-tail keywords, this is the best form of expression. For large websites with a lot of content, try to use a directory format to display articles.
There are many search results for short keywords and the competition is huge, while long-tail keywords can have a potential smaller market and are more susceptible to the market than using short keywords. When it comes to long-tail keyword maintenance, the main focus is on search engine inclusion. Check in time whether the article has been included, and where the long-tail keywords are likely to be in search engines after they are included. For a certain keyword with strong expandability, it can be reflected in the form of catalog and topic. The main catalog/topic is all reflected by splitting long-tail words with keywords, and then linked to the specific content page.
In short, the reasonable use of long-tail keywords will greatly increase your advantage over your competitors.