1. User online behavior patterns
a. Internet users usually use the Internet frequently to search, whether they are searching for business cooperation, news information, life, private business and other aspects of information;
b. After searching for certain information, they often choose to click on information containing relevant content based on the relevance of their goals;
c. Search engine ranking position (SERP for short): Among the results for relevant search terms, the Top 10 are usually listed on the first page (excluding the relevant search engine’s own commercial promotion partners) As a result, this phenomenon is often interpreted as serp top 10.
2. The higher the ranking, the more chances of being noticed.
As ordinary users (visitors), usually after obtaining relevant search result information, they are interested in the website content that appears on the first and second pages of the search results. Some surveys show that in In user search behavior, 70-80% of users rarely click on web content ranked after the second page.
3. Business transformation
A common formula for Internet marketing is: Internet Marketing = Visitors * Business Conversion Rate.
How to obtain traffic, especially traffic from key target user groups, is crucial to online marketing.
Suppose you belong to a company that has industrial product A. You can place ads for your website on websites with large traffic. The essence of this approach is that the website has a large number of visits, but the real conversion The situation of becoming a business partner is not optimistic;
And if some users (probably your business partners or business competitors) search for keyword A through a search engine and click to enter your website, they are searching and searching on the Internet with certain needs. Choice, in this way, the function of the search engine itself is reflected: it can bring the attention of the target user group!
Returning to the search engine search results (SERP), the general rule is that the higher the ranking, the higher the chance of getting attention and clicking; how to get a good ranking for certain target keywords? This is what SEO focuses on research field. (Of course, some search engines will have a lot of their own commercial promotion information, which is reflected in the search engine results. The current situation is that most search engines pay for their own promotion information, which is reflected on the right side or above the search results.) .
Simply put, the goal of SEO is organic search rankings for keywords. Article source: http://www.0757SEO.com