Backlinks are links pointing to your site, also commonly called external links. There are several ways to query backlinks. The most common method is to enter the search syntax into the Google search bar: link:http://www.youtwebsite.com
Internet marketers are often confused as to why the number of links displayed by Google is always much lower than the number of links displayed by other search engines. To compare the search results of Google and Yahoo, you can enter linkdomain:http: in the Yahoo search bar. //www.xxxx.com, you will then be directed to Yahoo Site Browse to see how many backlinks you have. Looking at the results, you will find that Google returns far fewer results compared to the results returned by Yahoo.
Now back to the original question – why does Google show fewer backlinks than other search engines? Rumor has it that Google only shows high-quality backlinks with a page PR value of at least 4. But from my experiments, this statement is not correct. Haha! That’s why I said it was just a rumor, because no one really knows about Google’s algorithm. And from a business common sense point of view, they will not display information about all competitors. Try to be cautious.
In order to use Google to accurately search for backlinks, the best free tool nowadays is Google Webmaster Tools (Google Webmasters Tools). You can use this tool to check the number of external and internal links to your website. As mentioned earlier, the number of external links represents the number of backlinks you get. It has more results than you would get by searching with link syntax, but still less than you would get from other search engines.
Therefore, you don’t have to panic or worry about seeing so few backlinks on Google, because you know that there are actually many websites linking to you. You just need to keep working hard to get more links, and you will reap the fruits of success in time.
This article is reprinted by DIY Bar Story Network (http://www.17diyba.cn). First published: Translated original author: Derrick Tan Translator: Shi Beichen. Please respect the copyright and include a link to the original author when reprinting.