I have been busy optimizing several sites recently, and it has been a long time since I came to admin5 to share my personal experience with you. After a few months of SEO career, people have felt the surprise of the website ranking suddenly rising, and they have also felt the pain and helplessness of the ranking falling. Many webmaster friends have endured and persevered in this kind of joy or sorrow, especially for Baidu, which is even more annoying. Based on my experience in optimizing new sites over the past few months, I will specifically analyze the reasons why the ranking of new sites is unstable.
1. Too few inclusions. Baidu has always been very strict about the inclusion and inspection of new sites. In the past few months, I have been paying attention to the inclusion and ranking. I have seen that several site names with few inclusions have also been listed. Even the rankings of some sites that only include homepages have gone up. For example, the ranking of my website www.hnjcjq.com.cn has gone up and stayed there for about 20 days. I am considering the effect of inclusion on rankings. The relationship between website inclusion and snapshots is quite close, but it seems to have little impact on rankings.
Many sites with few included rankings are not bad, but many sites with thousands or even tens of thousands of included rankings are really not that good. So I don't pay much attention to inclusion. We, the owners of corporate websites, only care about rankings, and nothing else is too important. Therefore, I don't have any special necessary measures for inclusion. To attract spiders to increase inclusion, I just pay attention to pseudo-originality when updating the content of the website. But the rankings of those new sites have gone up, and they have fallen down one after another.
I analyzed many reasons and finally realized that inclusion may not have much effect on ranking, but it is indeed very important for the stability of website ranking. Good inclusion of a website shows that the friendliness of the search engine is less and the website is less optimized. Of course, The higher the weight of this site on search engines. Although the ranking of the website cannot maintain a stable first place during the update process of Baidu or Google, the overall ranking will not change much. Google's rankings also prove this. Although the Baidu rankings of these sites have dropped, there is almost no big change in the basic rankings because Google has included them.
2. Regarding the stability of external links, I study Baidu, Google, and opponents every day. From never doing external links to obtaining external links through different methods. Many webmasters and SEOs firmly believe in the importance of external links for rankings. For new sites, the way to obtain external links is relatively simple. They are usually obtained through friendly links, soft articles, etc. Due to the new site’s The problem is that the PR value and inclusion are not very good, and the friendly links are not very stable. Many webmasters delete the links within a few days, which to a certain extent cannot guarantee the stability of the friendly links. Although many webmasters and SEOs are good at writing soft articles, each soft article they publish brings a small number of external links to the website. However, these external links are too single and have poor stability. In fact, external links are obtained through long-term accumulation. The external links obtained in this way are better in quality and stability, and are more conducive to ranking.
3. Over-optimization. There are many aspects to over-optimization. Each excessive behavior will have a lot of impact on the ranking of the website. Keyword stacking and density changes will have an impact on website rankings. There is a lot of knowledge about this on the Internet, so I won’t go into details here.
First published: www.xiaoxingzhishaji.cn Author: Li Xiaoyao Friends who reprint please retain the original rights of the website and the author