Author: Lagging Brother
SEO has recently received great attention in China. More and more webmasters, e-commerce personnel, and programmers are engaged in this industry to prove their worth and receive generous rewards. However, what kind of talents will become excellent SEOER? In other words, how to become an excellent SEO practitioner? Zhu believes that an excellent SEO practitioner needs to complete the following six practices
1. Theoretical basis
This is the most basic knowledge reserve requirement. You must be familiar with the working principles of search engines and the ranking of search engines, so that once a customer asks: Why is my website ranked so low or why is my competitor ranked first? You can give the customer a convincing ...at least a seemingly convincing explanation, from which a detailed optimization plan can be formulated
2. Programming basics
If you don't understand what these tags mean, you may just think that they are bold tags and abuse these tags to cause punishment; if you are familiar with div+css, then you can guide the client's programmers to write real It is a code that realizes "separation of style and content" and "xmlization", rather than a bunch of divs that still define styles on the page. It will be even more perfect if you know a certain script programming. It can more effectively guide programmers to write functions that are more popular with search engines and users.
3. Good media relations
The media here include traditional paper media and current Internet information media. The traffic brought by media promotion in the short term is always very considerable, and for SEO, the media website has a relatively high weight as a news source. If you have good media relations, you can get your links through soft articles. Appear on the news page and your website ranking growth is just around the corner. The person who uses this skill most skillfully is undoubtedly the senior "Wang Tong". If you don’t believe it, you can go to Baidu News and search for the word “Wang Tong”.
4. Excellent sales ability
No matter how good the SEO level is, no matter how great the benefits it can bring to customers, it will be in vain if the customers are not interested. Zhu once met a customer who wanted to study abroad. This kind of industry where a single customer can bring considerable income, but he wanted to spend hundreds of dollars. Obtaining the Google ranking for the term "Study in the United States" makes people sweat...Currently customers do not know much about SEO services, and due to fierce competition, some SEO service companies are competing to reduce prices. In such an environment, they want to provide excellent services to customers. At the same time, getting reasonable remuneration requires practitioners to have excellent sales skills to convince customers.
5. Solid writing skills
Blog + soft article is one of the more mainstream SEO methods at present, but not everyone can write soft articles. If the soft article is not smooth in grammar and cannot clearly convey useful information to readers, readers will not be able to read it, and naturally they will not talk about it. No more reprinting.
6. Good mentality
SEO is a long-term process. Only long-term optimization in many aspects can achieve results. Once there is a major update of the search engine algorithm, the ranking may drop. Therefore, the ranking may fluctuate greatly during the whole process. If you feel like it, If the ranking fluctuates, if the ranking drops, life will be boring, and if the homepage is K, then all hope will be lost, then such friends are not suitable for SEO.
The above are just the words of the lagging brother. If you think seoer needs other qualities, or a certain skill is unnecessary, please keep www.9ni.cn for reprinting.