The first variable element on the page is the <title> tag, which is in the <head> tag section. Label, which is in the label section. The webpage title is the most important element in on-site optimization for the following four reasons:
Algorithmic weight. The title is the most important independent summary on the page and therefore has the highest page-level weight in Google's algorithm.
Result format. When Google generates a search results page (SERP) for a user query, it uses the page title as a link to each result. This is the most important "call to action" to the user and may prompt the user to click on the result and enter your page.
Browser availability. The browser will display the title tag at the top of the window. In newer browser versions, tab navigation will display different web pages in the same window. Therefore, titles also play an important navigational role for browser users.
Directory submission. Some directory services insist on using page titles to list links or deep links on the site. They also tend to include the site or company name in front of the title. Both human-edited and automatically generated directory services will do this.
Based on these four different perspectives, optimizing your title tag is a multi-faceted problem. For a good SEO title, you want to deploy selected keywords into it to achieve optimization for prominence, proximity, and density. As a good call-to-action, you want a short word that catches the eye and invites the reader to do something that will benefit them and you (like “increase page conversions”). Used in a browser window, you want the title to help users distinguish your page from other open pages and inform users of its location within your site. For directory listings, you want the headings to look well-organized and include the name of the site (on each page).
Before we suggest properly balancing these factors, it is necessary to consider the length of the title. In theory, there is no limit to the length of the title tag. However, in practical applications, search engines and browsers will truncate overly long titles to maintain display compatibility. W3C (World Wide Web Consortium, World Wide Web Consortium) recommends that the ideal title tag length should be less than or equal to 64 characters (including spaces). Google will choose the shorter one between truncation at 66 characters or keeping the last complete word. Yahoo! simply truncates it at exactly 120 characters, which means the end of the title is likely to be part of a word. On the other hand, some browsers truncate the title bar to 75 characters (some versions support up to 95 characters).
So, here are my suggestions for constructing title tags. These principles are not ironclad. It is basically impossible to satisfy these at the same time, so for you, just make appropriate trade-offs to achieve the best overall effect.
Each page has a title tag, and the title tag of each page should be different. Nonetheless, consider the coherence between pages when constructing the title tag.
The length of each title tag should generally be controlled within 85 characters (including spaces) and never exceed 120 characters.
Titles should be gracefully truncated at both 66 characters (including spaces) and 75 characters (including spaces). Elegant means that the words in the sentence remain intact and have correct grammar.
The title tag should ideally begin with the name of the company and, if possible, should be written in a "site navigation" format that guides users to and from the various levels of the site.
If possible, the title tag should come with a brief call-to-action (gerund structure), or at least a slightly provocative statement that can entice users to click on the link.
The keywords used in the title tag should be the same as the URL, meta-keyword tag, heading tag and page body. Synonyms in the title tag should also appear in the body of the page.
This sounds challenging, and it is! The difficulty of writing an excellent title tag is not a simple matter, especially for the conversion rate of the website, the page title is even more crucial.