Through the reasonable design of key elements such as website functions, structure, layout, and content, the functions and expressions of the website can achieve optimal results, and the online marketing functions of the website can be fully demonstrated, seo tutorial download. Website optimization includes three levels of meaning: optimization of user acquisition of information, optimization of the network environment (search engines, etc.), and optimization of website operation and maintenance.
The focus of search engine optimization should not only consider the ranking rules of search engines, but more importantly, provide convenience for users to obtain information and services. The highest goal of search engine optimization is for users, not for search engines. So what should search engine optimization focus on? In fact, it is very simple. It is the basic elements within the website: website structure, website content, website functions and website services. In particular, website structure and website content optimization are the most important. ” and believes that “the highest state of search engine optimization is to forget search engine optimization.”
It can be seen that real search engine optimization attaches great importance to the professional design of the basic elements of website construction, making it suitable for users to obtain information, and at the same time suitable for search engines to retrieve information - the starting point and ultimate goal of website optimization are the same for users and search engines. They are all to provide users with convenience in obtaining website information, so fundamentally speaking, website optimization is not only the optimization of users, but also the optimization of search engines. This shows that the essential difference between website optimization and search engine ranking SEO services is that website optimization uses Internet marketing-oriented website construction ideas to guide the professional design of the basic elements of the website. It is a systematic and overall work, so that Let the website better achieve the purpose of delivering online marketing information to users; search engine rankings are only from a partial point of view. For limited keywords, the starting point is to adapt to the search engine retrieval rather than to achieve a high ranking in the search engine retrieval results. In order to deliver valuable information to users. In terms of the methods used, services for search engine rankings usually focus on some external factors, such as stacking keywords invisible to users, adding external links, etc., instead of rationally designing the internal factors of the website, white hat seo technology.
SEO regionalization trend: With the adjustment of search engine algorithms, search results begin to be localized, so that the development of SEO will also tend to be localized. Wangtong SEO Tutorial 2007 Edition, SEO ushered in a new spring, optimization of various regions will be better developed.
Use keywords in the body title and in the title of the internal pages throughout the website. The body title should attract the user's attention and tell them that they have come to the most suitable website for them. Optimizing the text title is the most direct SEO optimization method. Title tags from largest to smallest are HI to H6. You can also use CSS in the body text. Think of your headlines like a headline in a newspaper. I usually use similar keyword phrases as subtitles for the text. The rest of the text is usually written with sales conversion in mind and doesn’t give much reminder about search engine optimization. Natural writing will allow you to use your keywords naturally throughout the text. seo168 recommends using one H1 tag per page. You can also try to use many H2 or H3 tags to help form the main content of the page.
Divide pages into groups of H1s (composed of main keywords) and use a unique H1 tag on each page. H2 (similar sub-topics repeat main keyword phrases) paragraph. H2 (another secondary topic using some similar or overlapping variant keywords) paragraphs, H2 (sometimes some sub-topics do not have keywords, but most are also made into H2 titles) paragraphs, usually subtitles will focus on the focus A longer keyword phrase, especially one that goes beyond the main title, but will also contain some of the same word groups as the main title. In addition, descriptive subtitles should also improve the browsing efficiency and usability of your website. (From: www.9ni.cn)