Seo is the abbreviation of (Search Engine Optimization), which means search engine optimization in Chinese. As a website editor, mastering some basic knowledge and skills of seo can make your posts rank high in the search engine’s related keyword rankings, so that users can When searching for information, you can click more on the content of the website you want to promote and increase website traffic.
SEO is an integral part of Internet marketing and one of the methods of Internet promotion. Before talking about posting skills, let’s explain what keywords are and what keyword ranking is.
A keyword can be a word or a phrase, or it can also be a short sentence. In simple terms, what netizens search for in a search engine is a keyword.
For example, when I type "09nba schedule" into Google, the input content "09nba schedule" is called a keyword. (Figure A)
(Figure A)
Keyword ranking: Search engines will rank based on the keyword density of the keyword in the web page, the relevance of the keyword and the page description of the article content, the external links of the page, the weight of the website page and other factors. The ranking of words, as shown in Figure A, the keyword "09nba schedule" ranks second in GOOGLE on the nba regular season special page of Jinti.com, which means that the GOOGLE ranking of this keyword.
Of course, to get a good ranking, you must first have one or several appropriate keywords, and secondly, make these keywords repeat as much as possible in the post to increase the frequency of appearance. As an editor, after seeing a specific article, you can test the user's psychology, come up with content that users may search for, and use it as keywords. Then integrate the keywords into the title, tags, and body content of the article.
Key points: First, read the general outline of the article to refine the central point, figure out the user's psychology, and come up with about 5 keywords (which can be understood as the main points of the article), and integrate them into the title, tags, and content of the article.
The basic skills for specific operations are:
1. SEO optimization of article titles to match users’ search habits
The title is a summary and overview of the content of the entire article, and it is also a part that search engines value more. Since most of our editorial posts are reprinted posts, for reprinted articles, if they copy other people’s titles, they will not be ranked in the relevant keyword rankings. You will not have any advantage, because no matter how users search, your article will always be ranked behind others. Because you are reprinting, the weight is not as high as the original. Search engines will give higher weight and ranking to original content. In fact, if the title of the reprinted article is not modified, netizens looking for the article will be like finding you in a huge crowd of people. Everyone is wearing red clothes, and you are also wearing red clothes. No one can find you in the crowd.
Therefore, what we have to do is to optimize the title. The so-called optimization means writing the title from the perspective of netizens, and writing the title from the sentences, wording methods, and habits that netizens may search for. Try to speak in a colloquial manner without being difficult to understand, and avoid uncommon words.
For example: "Mrs. Roh Moo-hyun went on a hunger strike to cry out for her husband." From the perspective of netizens, when they see this kind of news, they might think about why Mrs. Roh Moo-hyun went on a hunger strike and what injustice she was crying about.
Therefore, the title can be changed to "An introduction to why Mrs. Roh Moo-hyun went on hunger strike and why Mrs. Roh Moo-hyun cried out for injustice."
2. Refining the central points of the article and making labels
After long-term observation, we found that search engines such as GOOGLE, SOSO, Youdao and other search engines are particularly friendly and diligent in the inclusion and update of tag pages. Therefore, adding relevant tags when posting can help keyword rankings. In many cases, choose a suitable one. Tags can play an unexpected role and create click-through miracles.
Tags are a refinement of the central content of an article. For search engines, tags are the central point and the most important part of keywords that search engines crawl. Therefore, with enough accurate and rich central points, search engines can quickly and accurately understand the article and reflect it in the ranking of related keywords. At the same time, netizens can also roughly understand the main idea of the article through tags.
Let’s take the example just now. For example, in the article “Mrs. Roh Moo-hyun went on a hunger strike to protest her husband’s injustice,” we can roughly formulate these keywords as labels by understanding the general idea of the article and guessing the thinking of netizens:
Information about Mrs. Roh Moo-hyun, the cause of Roh Moo-hyun’s death, Roh Moo-hyun’s grievances, background of Roh Moo-hyun’s information, reasons for Roh Moo-hyun’s suicide, etc.
Usually these are the thoughts that netizens will have after reading this news, which will generate search needs and search content. Compared with articles without tag functions, adding tags will have certain advantages in ranking competition.
3. How to arrange the content of the article
First repeat the title of the article in the first paragraph, and make it centered and bold or italic. Search engines like content whose font style has been edited. They will think that the edited place is the focus and center of the article, which can easily attract the attention of search engines.
Other paragraphs of the article are simply formatted, such as leaving two spaces in the first line of each paragraph. Try to repeat the keywords of the article within the allowed range. You can directly use tag content and make it bold. Increasing the repetition rate of keywords is also the density of keywords, thereby improving the ranking of this word in search engines.
4. Summary
All the work of search engines is performed by simulating the human brain. When we read an article, we often first pay attention to the bold paragraph titles, the article tips and the front lines of the book. The same is true for search engines. It pays attention to The most important thing is the title of the article, tags, the number of repetitions of keywords in the text, and the connection between these three elements. Therefore, pay attention to these three aspects when posting, you can get twice the result with half the effort, and make your posts have a higher criticality Word ranking brings greater traffic and plays a role in promotion.
Source: http://www.jinti.com/