Some commentators said that Baidu’s public relations is very powerful. I don't agree at all. It should be said that Baidu's public relations is very strong.
Powerful and powerful are different concepts. It's like there is a loudspeaker in the village, not only at the entrance of the village, but also at the entrance of the town. When it's not broadcast, everyone always looks forward to it. When it was broadcast, everyone listened attentively. Well, this is powerful. What about the strong ones? There are three loudspeakers set up at the entrance of the village. When the broadcast is on, we are very annoyed. When it is not broadcast, we look forward to stopping the broadcast and wish we could dismantle those big loudspeakers. So, this is strength.
And what about Baidu? Typical strong public relations.
I once posted several blog posts about Baidu on the website http://www.faguangerjiguan.net, but they were deleted soon after. And on other sites? There is no movement on these blog posts. Obviously, my blog post did not violate any relevant laws. So, it shows that Baidu is causing trouble. Basically, there is no negative news about Baidu. It can be explained that Baidu has completely publicized this portal. This kind of public relations is not powerful at all, but relies on its own strength to force the portal to delete it.
Why? Baidu has mastered Adam's apple. If you want to go to the village to send a notice, should you send a notice to each household? Or should you ask the village director to send a broadcast notice? Of course, smart people will choose to ask the village director. However, the village director is not so easy to ask for. If you don't have any profit, the village director doesn't care what kind of god you are. Therefore, you must prepare some small gifts to treat the village director politely. And what about Baidu? Naturally, it’s the village director. The portal's business is very one-dimensional. Therefore, if the village director does not give the broadcast, he will have to knock on the door one by one. Therefore, as long as there are rumors that are detrimental to the village director, the portal has the responsibility and obligation to eliminate them. Therefore, the village director is strong, not powerful.
In last year's battle between Baidu and Alibaba, there was actually something wrong with both sides. However, Baidu's public relations staff are too ignorant of current affairs. What others are trying to do is to "delete news", but you step on Ali's tail, which is obviously out of tune. The result of the inconsistency is that the public criticizes Baidu verbally and in writing. It almost killed Baidu. If Baidu does not pick up the slack from Ali and admits its problems realistically, then people will have a tolerant heart and will forgive Baidu. However, the more you quibble, the more people will think that it has happened to you even if it has not happened to you. Therefore, towards the end, the darker you draw it. Just think, strong public relations are about physique, not saliva, right? If you can beat the fat man in the village and make people convinced, that is better than trying to be strong with your mouth and drowning Mrs. Xianglin with saliva, right? Strength, not Not by pretending, but by doing.
Let’s talk about the recent labor dispute. Baidu has lost another good opportunity. You have a problem, why are you always avoiding it? Escape? Escape can solve the problem, so everyone is avoiding it. However, friends from Baidu's public relations department, why haven't you thought of maintaining Baidu's good image? If you ask a bunch of people to flatter you, you might as well give some real benefits to the people under you. The 40 million you gave to CCTV is not as good as a charity fund. Which Internet company has a clean butt? You won’t learn from it. CCTV loves exposure, let it be exposed! While others are exposing it, you can reflect on it and donate money at the same time. What’s wrong with it? Doesn’t this crisis become an opportunity?
Baidu should not be too harsh on the webmasters under its control. The masses are the foundation, Chairman Mao has long said. If there is no foundation from the people, what will you eat and drink? So, don’t always make superficial remarks, you have to provide benefits to the webmasters, so that people can see and touch it, all the way to the bottom of their hearts. In this way, Baidu, will you still be scolded by webmasters? It's too late for others to praise you. There is a saying that goes, people cannot be judged by their appearance, and sea water cannot be measured by its measure. Maybe the small site you block today will drown you in saliva tomorrow. Besides, one more enemy is not as good as one more friend, don’t you understand at all?